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FCB Celebrates Wins Across Offices on Day Three of Cannes

Press Release - Cannes, 20 June 2018

The FCB Network has accrued a total of 18 Lions at the Festival to date

FCB has consistently increased its medal count during this year’s Cannes Lions International Festival of Creativity, seeing representation on the awards stage from multiple offices throughout the network and across the globe. FCB added four trophies to its collection on day three to amass a total of 18 Lions, which comprises 2 Gold, 7 Silver and 9 Bronze. 

FCB/SIX notched a Silver Lion for the network today in the Digital Craft category, in honor of its “Destination Pride” campaign for PGLAG Canada. This award contributes to FCB/SIX’s strong winning streak thus far at the Festival, as it also picked up four Lions for “Destination Pride” at yesterday’s ceremony, which included two Golds and two Bronzes across the Mobile and Design categories. 

Today’s FCB winning campaigns also present notable work from FCB Brasil, FCB Chicago and FCB India in various medias, on behalf of clients Clube de Criação, Glad and Times of India, respectively (see below). FCB Brasil’s “Re-Reborn,” generates an algorithm in real time, FCB Chicago’s “The Toughest Bag” proves ultimate toughness and FCB India’s “No Conditions Apply” transforms a 400-year-old tradition of division into one of inclusivity.

  • Bronze: “Re-Reborn” – Industry Craft – FCB Brasil
  • Bronze: “The Toughest Bag” – Brand Experience & Activation – FCB Chicago 
  • Bronze: “Sindoor Khela – No Conditions Apply” – Brand Experience & Activation – FCB India

Refer to the charts below for complete details on each of day three’s honors:

Cannes Lions – Digital Craft

Award

Office

Campaign Title

Client/Brand

Category/Media

SILVER

FCB/SIX

Destination Pride

PFLAG Canada

Digital Craft – Data Visualization

Cannes Lions – Industry Craft

Award

Office

Campaign Title

Client/Brand

Category/Media

BRONZE

FCB Brasil

Re-Reborn

Clube de Criação

 

Industry Craft – Outdoor

Cannes Lions – Brand Experience & Activation

Award

Office

Campaign Title

Client/Brand

Category/Media

BRONZE

FCB Chicago

The Toughest Bag

Glad

Brand Experience & Activation – Other FMCG

BRONZE

FCB India

Sindoor Khela – No Conditions Apply

Times of India

Brand Experience & Activation – Single Country Campaign


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About FCB Global
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).