News Navigation

FCB Cape Town Wins Three Lions on Day Five of Cannes

Press Release - Cannes, France, 23 June 2017

The FCB Network has accrued a total of 45 trophies at the Festival to date.

FCB and its affiliates have consistently increased their medal count during this year’s Cannes Lions International Festival of Creativity, seeing representation on the awards stage from multiple different agencies throughout the network. FCB added seven trophies to its collection on day five to amass a total of 45 Lions, which comprises four Gold, 19 Silver and 22 Bronze.

FCB Cape Town led today’s pack of winning campaigns, earning two Silver Lions in the Radio category on behalf of client Bloom’s Pharmacy for its “Bloom’s – Mall & Flight” and “Bloom’s – Flight” campaigns. In addition to these top honors, the agency notched a Bronze Lion in Radio for its “Penguin Classics Radio – Orange Cover” spot for Exclusive Books. FCB Chicago also continued to build on its strong winning streak at the Festival, securing two Bronze Lions in the Radio category for its “Radio Flyer – Tours” campaign for Radio Flyer Inc. Refer to the charts below for full information on each of today’s accolades, which also included wins in both the Film Craft and Radio categories for FCB Inferno and FCB Warsaw.

Cannes Lions – Film Craft

Award

Office

Campaign Title

Client/Brand

Category/Media

BRONZE

FCB Inferno

Believe in Me –   Gymnast

Barnardo’s

Film Craft: Use of Licensed/Adapted Music

Cannes Lions – Radio

Award

Office

Campaign Title

Client/Brand

Category/Media

SILVER

FCB Cape Town

Bloom’s – Mall & Flight

Bloom’s Pharmacy

Radio: Script

SILVER

FCB Cape Town

Bloom’s – Flight

Bloom’s Pharmacy

Radio: Healthcare & Pharmacy

BRONZE

FCB Cape Town

Penguin Classics Radio – Orange Cover

Exclusive Books

Radio: Casting & Performance

BRONZE

FCB Warsaw

Smart Bell

AXA Insurance

Radio: Use of Audio Technology

BRONZE

FCB Chicago

Radio Flyer – Tours

Radio Flyer Inc.

Radio: Casting & Performance

BRONZE

FCB Chicago

Radio Flyer – Tours

Radio Flyer Inc.

Radio: Script

 

##ENDS##

 

 

About FCB

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).