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FCB Canada Lands Retail Communications Mandate from Air Canada

Press Release - Montreal, 04 December 2017

                                      Expanded mandate marks another big win for FCB Canada 

Montreal, December 4, 2017 – FCB Canada announced today that it has been awarded the retail platform mandate from Air Canada. The appointment was effective November 1, 2017. Air Canada’s retail communications will require involvement from all of FCB’s Canada offices, including FCB Toronto and FCB Montreal, which will continue to lead the business. FCB will develop the company’s new innovative global retail platform, which is a critical part of Air Canada’s business.

The new retail mandate marks more than two decades of successful creative business between FCB Canada and Air Canada.

“FCB Canada has had the pleasure of servicing Air Canada for more than 20 years, and this win solidifies the confidence that they have in us to continue our creative partnership moving forward,” said FCB Canada CEO Tyler Turnbull. “I am extremely proud of the FCB team for delivering an organic win, which both expands and strengthens our relationship with Air Canada.” 

Andy Shibata, Managing Director, Brand at Air Canada, commented, “We are evolving our agency model and are elevating our brand presence and communications by partnering with best-in-class agencies, leveraging their expertise to complement our team’s robust capabilities. FCB has a proven track record in retail, and we look forward to this expanded relationship.” 

“We have a unique momentum in Montreal, and I am extremely thrilled that our team is extending our partnership with Air Canada and leading this new venture,” said FCB Montreal President Samia Chebeir. “Air Canada has been going through a transformation in recent years, and we are incredibly proud to continue to be part of their journey to create more innovative engagement between the airline and its consumers.” 

FCB Canada’s robust client growth comes off the heels of having recently won the BMW and Fountain Tire national accounts, as well as being crowned Strategy’s 2017 Digital Agency of the Year for the second year in a row and being the most awarded Canadian agency at the 2017 Cannes Lions Festival of Creativity. 

About FCB Global & FCB Canada 

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). With operations in Toronto and Montreal that include FCB Health (healthcare marketing), Fuel Content (content creation), FCB/SIX (CRM) and Segal (licensing), FCB Canada was named Digital Agency of the Year by Strategy in November and was the most awarded Canadian creative agency at Cannes Lions 2017. FCB Canada is proud to serve some of the world’s most admired brands, including Air Canada, BMO, Beiersdorf, Clorox, Mondel─ôz International, Ontario Tourism Marketing Partnership Corporation and Ontario Lottery & Gaming. To learn more about FCB Canada visit or and follow us on Twitter and Instagram: @FCB_Toronto. 

About Air Canada

Air Canada is Canada’s largest domestic and international airline, serving more than 200 airports on six continents. Canada’s flag carrier is among the 20 largest airlines in the world, and in 2016 it served close to 45 million customers. Air Canada provides scheduled passenger service directly to 64 airports in Canada, 57 in the United States and 98 in Europe, the Middle East, Africa, Asia, Australia, the Caribbean, Mexico, Central America and South America. Air Canada is a founding member of Star Alliance, the world’s most comprehensive air transportation network serving, 1,300 airports in 191 countries. Air Canada is the only international network carrier in North America to receive a 4-Star ranking from independent U.K. research firm SKYTRAX, which also named Air Canada the 2017 Best Airline in North America. For more information, please visit:, follow @AirCanada on Twitter and join Air Canada on Facebook.