FCB Brings Home 47 Lions at Cannes 2016
NEW YORK, July 19, 2016 — FCB had a historic showing at the Cannes Lions International Festival of Creativity this year. Ten of the global network’s agencies took creative honors for 21 different campaigns, bringing home 47 Lions, including one Grand Prix – making this FCB’s fourth consecutive year winning one of the festival’s highest honors – plus eight Gold, 19 Silver and 19 Bronze. The total marks the network’s strongest Cannes performance to date.
FCB Chicago led the pack with 15 Lions, a record for that office. The agency’s top-performing campaign, “The Baby Stroller Test-Ride by Contours,” contributed eight Lions for the Chicago office, including two Gold, four Silver and two Bronze.
For the second year in a row, FCB Inferno received a Grand Prix for Pearson’s “Project Literacy,” an initiative that uses the letters of the alphabet to raise awareness about illiteracy as a major cause of many global problems. In 2015, the agency won the Lions Health Grand Prix for “This Girl Can” for Sport England.
FCB Zürich’s “Rink Bingo” and “Search Racism. Find Truth” tallied seven medals for the Swiss office; while FCB New Zealand and FCB Brasil took home six Lions apiece.
Susan Credle, FCB’s global chief creative officer, added, “The heart of Cannes is about celebrating creativity. The caliber of work showcased this year was impressive. For FCB to win as many awards as it did is a true testament to the talent of our global network. The best part of our story is that we’re never finished, and I can’t wait to see what’s next.”
FCB was also well represented inside the jury room, with seven jury members spanning the network’s South Africa, Canada, Malaysia, Health, India, Germany and San Francisco offices across, Film, Print/Publishing, Health/Wellness, Promo/Activation, Direct and Outdoor categories.
“I am incredibly proud of our teams for delivering more lions than we have won in any other year in our history,” said FCB Worldwide CEO Carter Murray. “It speaks to our local agency and clients’ ambition to always improve the work.”
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).