FCB Brings Home 45 Lions at Cannes 2017
FCB Health Network makes history, winning prominent awards beyond its traditional realm.
FCB and its affiliates had an exceptional showing at this year’s Cannes Lions International Festival of Creativity. Ten of the global network’s agencies received creative accolades for 22 different campaigns, taking home a cumulative total of 45 Lions, comprising four Gold, 19 Silver and 22 Bronze. FCB Chicago, FCB Toronto and Area 23 – an FCB Health company – were among the top-performing agencies at the Festival, with the latter also earning the prestigious “Healthcare Agency of the Year” award, which honors the “healthcare agency that obtains the most points” in both award wins and shortlist entries at Lions Health.
This year marked a historic awards ceremony for the FCB Health Network throughout the Festival in its entirety, as Area 23 secured numerous honors in categories outside of health and pharma. Area 23 made history as the first healthcare agency to win a Glass Lion – it received two (and only 12 have been awarded in total at the Festival, to date) – as well as becoming the first healthcare agency to ever win an Innovation Lion. The agency accrued nine trophies in total, which included one Gold, two Silver and six Bronze.
In terms of most-awarded campaigns, FCB Toronto led the pack, with 10 Lions in honor of its “Down Syndrome Answers” initiative – for the Canadian Down Syndrome Society – contributing one Gold, five Silver and four Bronze trophies to the FCB Network tally.
FCB Chicago maintained a strong winning streak at the Festival, bringing home a total of 12 Lions in multiple categories, consisting of one Gold, six Silver and five Bronze. The agency won six awards (including a Gold) for its “Teddy Gun” campaign for the Illinois Council Against Handgun Violence, as well as three medals apiece for its work on behalf of clients Radio Flyer and Archer + Wolf, LLC.
This year’s award stage also saw representation from diverse agencies spanning the FCB Global network, with FCB Moscow winning one of the network’s four Gold Lions for its “Ultimate Giving Pleasure” spot for BMW Russia. FCB Cape Town put forth standout work as well, securing three awards in support of its various Radio campaigns for Bloom’s Pharmacy and Exclusive Books.
Susan Credle, FCB global chief creative officer, said: “The last few years, we’ve all been wondering about how important Cannes is – does it matter? And a holding company made us answer that question. This Festival pushes us all to achieve beyond what we thought possible, to make our dreams reality. We accomplished so much this year, and I am looking forward to even more next year.”
“I am amazed at what strong representation we had from all of our FCB agencies across the board,” added FCB Worldwide CEO Carter Murray. “I am confident that the teams will continue to channel this momentum into developing brilliant work and deeper client relationships in the year to come – always in the spirit of ‘Never Finished.’”
Refer to the charts below for full information on each of the Cannes 2017 honors, which also included wins for FCB Brasil, FCB Inferno, FCB Lisbon, FCB New Zealand and FCB Warsaw.
Cannes Lions – Health & Wellness
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
GOLD |
FCB Toronto |
Down Syndrome Answers |
Canadian Down Syndrome Society |
Health & Wellness: Pro-Bono led Education & Awareness |
SILVER |
FCB Toronto |
Down Syndrome Answers |
Canadian Down Syndrome Society |
Health & Wellness: Pro-Bono led Education & Awareness |
SILVER |
FCB Toronto |
Down Syndrome Answers |
Canadian Down Syndrome Society |
Health & Wellness: Pro-Bono led Education & Awareness |
SILVER |
Area 23 |
The Trafficking Exam |
Polaris |
Health & Wellness: Pro-Bono led Education & Awareness |
SILVER |
FCB Warsaw |
Smart Bell |
AXA Insurance |
Health & Wellness: Insurance |
BRONZE |
FCB Inferno |
This Girl Can: Phenomenal Women |
Sport England |
Health & Wellness: Brand led Education & Awareness |
BRONZE |
FCB Lisbon |
Disclaimer |
Beiersdorf Portugal |
Health & Wellness: OTC Products/Devices |
Cannes Lions – Pharma
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
GOLD |
Area 23 |
The Trafficking Exam |
Polaris |
Pharma: HCP Devices & Diagnostics |
BRONZE |
Area 23 |
Healed Maps |
Miracle Flights |
Pharma: Business to Business |
BRONZE |
Area 23 |
Melanoma Monsters – Alien |
Mollie’s Fund |
Pharma: Disease Awareness & Education |
Cannes Lions – Promo & Activation
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
SILVER |
FCB Chicago |
Teddy Gun |
Illinois Council Against Handgun Violence |
Promo & Activation: Guerrilla Marketing & Stunts |
Cannes Lions – Glass
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
SILVER |
Area 23 |
iTBra – The Wearable That Detects Cancer |
Cyrcadia Health |
Glass: The Lion for Change |
BRONZE |
Area 23 |
The Trafficking Exam |
Polaris |
Glass: The Lion for Change |
Cannes Lions – Outdoor
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
SILVER |
FCB Chicago |
…And That’s the Smell of Archer |
Archer + Wolf, LLC |
Outdoor: Copywriting |
SILVER |
FCB Inferno |
This Girl Can: Phenomenal Women |
Sport England |
Outdoor: Static Digital Billboards/Posters |
BRONZE |
Area 23 |
The Speaking Fireworks |
Military with PTSD |
Outdoor: Ambient Experiential & Immersive Digital |
BRONZE |
Area 23 |
The Trafficking Exam |
Polaris |
Outdoor: Use of Ambient Outdoor |
BRONZE |
FCB Chicago |
Teddy Gun |
Illinois Council Against Handgun Violence |
Outdoor: Use of Ambient Outdoor |
Cannes Lions – PR
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
GOLD |
FCB Chicago |
Teddy Gun |
Illinois Council Against Handgun Violence |
PR: Charities & Non-profit |
BRONZE |
FCB New Zealand |
Go Balls Out |
Testicular Cancer NZ |
PR: Co-Creation & User Generated Content |
BRONZE |
FCB Toronto |
Down Syndrome Answers |
Canadian Down Syndrome Society |
PR: Innovative Use of Social Media |
Cannes Lions – Creative Data
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
BRONZE |
FCB Toronto |
Down Syndrome Answers |
Canadian Down Syndrome Society |
Creative Data: Data- Driven Targeting |
Cannes Lions – Cyber
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
SILVER |
FCB Toronto |
Down Syndrome Answers |
Canadian Down Syndrome Society |
Cyber: Native Advertising |
BRONZE |
FCB Toronto |
Down Syndrome Answers |
Canadian Down Syndrome Society |
Cyber: Use of Social Data & Insight |
BRONZE |
FCB Toronto |
Down Syndrome Answers |
Canadian Down Syndrome Society |
Cyber: Social Purpose |
Cannes Lions – Mobile
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
BRONZE |
FCB New Zealand |
Go Balls Out |
Testicular Cancer NZ |
Mobile: Content for User Engagement |
Cannes Lions – Innovation
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
BRONZE |
Area 23 |
iTBra – The Wearable That Detects Cancer |
Cyrcadia Health |
Innovation: Early Stage Technology |
Cannes Lions – Direct
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
SILVER |
FCB Chicago |
The Biggest Sports Endorsement Deal of All Time |
Archer + Wolf, LLC |
Direct: Low Budget/High Impact Campaign |
SILVER |
FCB Toronto |
Down Syndrome Answers |
Canadian Down Syndrome Society |
Direct: Data-Driven Targeting |
Cannes Lions – Design
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
SILVER |
FCB Brasil |
The Corruption Converter |
Estadão Newspaper |
Design: Data Visualization |
SILVER |
FCB Brasil |
The Corruption Converter |
Estadão Newspaper |
Design: Data Visualization |
SILVER |
FCB Chicago |
Teddy Gun |
Illinois Council Against Handgun Violence |
Design: Promotional Item Design |
SILVER |
FCB Chicago |
Teddy Gun |
Illinois Council Against Handgun Violence |
Design: Brand Installation & Experience |
SILVER |
FCB Chicago |
Teddy Gun |
Illinois Council Against Handgun Violence |
Design: Design Excellence in Effectiveness |
Cannes Lions – Entertainment
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
BRONZE |
FCB Chicago |
Travel Agency for the Imagination |
Radio Flyer Inc. |
Entertainment: Live Brand Experience |
Cannes Lions – Media
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
GOLD |
FCB Moscow |
Ultimate Giving Pleasure |
BMW Russia |
Media: Use of Ambient Media: Small Scale |
SILVER |
FCB Toronto |
Down Syndrome Answers |
Canadian Down Syndrome Society |
Media: Excellence in Media Insights & Strategy |
BRONZE |
FCB Chicago |
The Biggest Sports Endorsement Deal of All Time |
Archer + Wolf, LLC |
Media: Fast Moving Consumer Goods |
Cannes Lions – Film Craft
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
BRONZE |
FCB Inferno |
Believe in Me – Gymnast |
Barnardo’s |
Film Craft: Use of Licensed/Adapted Music |
Cannes Lions – Radio
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
SILVER |
FCB Cape Town |
Bloom’s – Mall & Flight |
Bloom’s Pharmacy |
Radio: Script |
SILVER |
FCB Cape Town |
Bloom’s – Flight |
Bloom’s Pharmacy |
Radio: Healthcare & Pharmacy |
BRONZE |
FCB Cape Town |
Penguin Classics Radio – Orange Cover |
Exclusive Books |
Radio: Casting & Performance |
BRONZE |
FCB Warsaw |
Smart Bell |
AXA Insurance |
Radio: Use of Audio Technology |
BRONZE |
FCB Chicago |
Radio Flyer – Tours |
Radio Flyer Inc. |
Radio: Casting & Performance |
BRONZE |
FCB Chicago |
Radio Flyer – Tours |
Radio Flyer Inc. |
Radio: Script |
About FCB
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).