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FCB Brings Home 45 Lions at Cannes 2017

Press Release - Cannes, France, 24 June 2017

FCB Health Network makes history, winning prominent awards beyond its traditional realm.

FCB and its affiliates had an exceptional showing at this year’s Cannes Lions International Festival of Creativity. Ten of the global network’s agencies received creative accolades for 22 different campaigns, taking home a cumulative total of 45 Lions, comprising four Gold, 19 Silver and 22 Bronze. FCB Chicago, FCB Toronto and Area 23 – an FCB Health company – were among the top-performing agencies at the Festival, with the latter also earning the prestigious “Healthcare Agency of the Year” award, which honors the “healthcare agency that obtains the most points” in both award wins and shortlist entries at Lions Health.

This year marked a historic awards ceremony for the FCB Health Network throughout the Festival in its entirety, as Area 23 secured numerous honors in categories outside of health and pharma. Area 23 made history as the first healthcare agency to win a Glass Lion – it received two (and only 12 have been awarded in total at the Festival, to date) – as well as becoming the first healthcare agency to ever win an Innovation Lion. The agency accrued nine trophies in total, which included one Gold, two Silver and six Bronze.

In terms of most-awarded campaigns, FCB Toronto led the pack, with 10 Lions in honor of its “Down Syndrome Answers” initiative – for the Canadian Down Syndrome Society – contributing one Gold, five Silver and four Bronze trophies to the FCB Network tally.

FCB Chicago maintained a strong winning streak at the Festival, bringing home a total of 12 Lions in multiple categories, consisting of one Gold, six Silver and five Bronze. The agency won six awards (including a Gold) for its “Teddy Gun” campaign for the Illinois Council Against Handgun Violence, as well as three medals apiece for its work on behalf of clients Radio Flyer and Archer + Wolf, LLC.

This year’s award stage also saw representation from diverse agencies spanning the FCB Global network, with FCB Moscow winning one of the network’s four Gold Lions for its “Ultimate Giving Pleasure” spot for BMW Russia. FCB Cape Town put forth standout work as well, securing three awards in support of its various Radio campaigns for Bloom’s Pharmacy and Exclusive Books.

Susan Credle, FCB global chief creative officer, said: “The last few years, we’ve all been wondering about how important Cannes is – does it matter? And a holding company made us answer that question. This Festival pushes us all to achieve beyond what we thought possible, to make our dreams reality. We accomplished so much this year, and I am looking forward to even more next year.”

“I am amazed at what strong representation we had from all of our FCB agencies across the board,” added FCB Worldwide CEO Carter Murray. “I am confident that the teams will continue to channel this momentum into developing brilliant work and deeper client relationships in the year to come – always in the spirit of ‘Never Finished.’”

Refer to the charts below for full information on each of the Cannes 2017 honors, which also included wins for FCB Brasil, FCB Inferno, FCB Lisbon, FCB New Zealand and FCB Warsaw.

Cannes Lions – Health & Wellness

Award

Office

Campaign Title

Client/Brand

Category/Media

GOLD

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Health & Wellness: Pro-Bono led Education & Awareness

SILVER

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Health & Wellness: Pro-Bono led Education & Awareness

SILVER

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Health & Wellness: Pro-Bono led Education & Awareness

SILVER

Area 23

The Trafficking Exam

Polaris

Health & Wellness: Pro-Bono led Education & Awareness

SILVER

FCB Warsaw

Smart Bell

AXA Insurance

Health & Wellness: Insurance

BRONZE

FCB Inferno

This Girl Can: Phenomenal Women

Sport England

Health & Wellness: Brand led Education & Awareness

BRONZE

FCB Lisbon

Disclaimer

Beiersdorf Portugal

Health & Wellness: OTC Products/Devices

Cannes Lions – Pharma

Award

Office

Campaign Title

Client/Brand

Category/Media

GOLD

Area 23

The Trafficking Exam

Polaris

Pharma: HCP Devices & Diagnostics

BRONZE

Area 23

Healed Maps

Miracle Flights

Pharma: Business to Business

BRONZE

Area 23

Melanoma Monsters – Alien

Mollie’s Fund

Pharma: Disease Awareness & Education

Cannes Lions – Promo & Activation 

Award

Office

Campaign Title

Client/Brand

Category/Media

SILVER

FCB Chicago

Teddy Gun

Illinois Council Against Handgun Violence

Promo & Activation: Guerrilla Marketing & Stunts

Cannes Lions – Glass

Award

Office

Campaign Title

Client/Brand

Category/Media

SILVER

Area 23

iTBra – The Wearable That Detects Cancer

Cyrcadia Health

Glass: The Lion for Change

BRONZE

Area 23

The Trafficking Exam

Polaris

Glass: The Lion for Change

Cannes Lions – Outdoor

Award

Office

Campaign Title

Client/Brand

Category/Media

SILVER

FCB Chicago

…And That’s the Smell of Archer

Archer + Wolf, LLC

Outdoor: Copywriting

SILVER

FCB Inferno

This Girl Can: Phenomenal Women

Sport England

Outdoor: Static Digital Billboards/Posters

BRONZE

Area 23

The Speaking Fireworks

Military with PTSD

Outdoor: Ambient Experiential & Immersive Digital

BRONZE

Area 23

The Trafficking Exam

Polaris

Outdoor: Use of Ambient Outdoor

BRONZE

FCB Chicago

Teddy Gun

Illinois Council Against Handgun Violence

Outdoor: Use of Ambient Outdoor

Cannes Lions – PR

Award

Office

Campaign Title

Client/Brand

Category/Media

GOLD

FCB Chicago

Teddy Gun

Illinois Council Against Handgun Violence

PR: Charities & Non-profit

BRONZE

FCB New Zealand

Go Balls Out

Testicular Cancer NZ

PR: Co-Creation & User Generated Content

BRONZE

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

PR: Innovative Use of Social Media

Cannes Lions – Creative Data

Award

Office

Campaign Title

Client/Brand

Category/Media

BRONZE

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Creative Data: Data- Driven Targeting

Cannes Lions – Cyber

Award

Office

Campaign Title

Client/Brand

Category/Media

SILVER

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Cyber: Native Advertising

BRONZE

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Cyber: Use of Social Data & Insight

BRONZE

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Cyber: Social Purpose

Cannes Lions – Mobile

Award

Office

Campaign Title

Client/Brand

Category/Media

BRONZE

FCB New Zealand

Go Balls Out

Testicular Cancer NZ

Mobile: Content for User Engagement

Cannes Lions – Innovation

Award

Office

Campaign Title

Client/Brand

Category/Media

BRONZE

Area 23

iTBra – The Wearable That Detects Cancer

Cyrcadia Health

Innovation: Early Stage Technology

Cannes Lions – Direct

Award

Office

Campaign Title

Client/Brand

Category/Media

SILVER

FCB Chicago

The Biggest Sports Endorsement Deal of All Time

Archer + Wolf, LLC

Direct: Low Budget/High Impact Campaign

SILVER

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Direct: Data-Driven Targeting

Cannes Lions – Design

Award

Office

Campaign Title

Client/Brand

Category/Media

SILVER

FCB Brasil

The Corruption Converter

Estadão Newspaper

Design: Data Visualization

SILVER

FCB Brasil

The Corruption Converter

Estadão Newspaper

Design: Data Visualization

SILVER

FCB Chicago

Teddy Gun

Illinois Council Against Handgun Violence

Design: Promotional Item Design

SILVER

FCB Chicago

Teddy Gun

Illinois Council Against Handgun Violence

Design: Brand Installation & Experience

SILVER

FCB Chicago

Teddy Gun

Illinois Council Against Handgun Violence

Design: Design Excellence in Effectiveness

Cannes Lions – Entertainment

Award

Office

Campaign Title

Client/Brand

Category/Media

BRONZE

FCB Chicago

Travel Agency for the Imagination

Radio Flyer Inc.

Entertainment: Live Brand Experience

Cannes Lions – Media

Award

Office

Campaign Title

Client/Brand

Category/Media

GOLD

FCB Moscow

Ultimate Giving Pleasure

BMW Russia

Media: Use of Ambient Media: Small Scale

SILVER

FCB Toronto

Down Syndrome Answers

Canadian Down Syndrome Society

Media: Excellence in Media Insights & Strategy

BRONZE

FCB Chicago

The Biggest Sports Endorsement Deal of All Time

Archer + Wolf, LLC

Media: Fast Moving Consumer Goods

Cannes Lions – Film Craft

Award

Office

Campaign Title

Client/Brand

Category/Media

BRONZE

FCB Inferno

Believe in Me –   Gymnast

Barnardo’s

Film Craft: Use of Licensed/Adapted Music

Cannes Lions – Radio

Award

Office

Campaign Title

Client/Brand

Category/Media

SILVER

FCB Cape Town

Bloom’s – Mall & Flight

Bloom’s Pharmacy

Radio: Script

SILVER

FCB Cape Town

Bloom’s – Flight

Bloom’s Pharmacy

Radio: Healthcare & Pharmacy

BRONZE

FCB Cape Town

Penguin Classics Radio – Orange Cover

Exclusive Books

Radio: Casting & Performance

BRONZE

FCB Warsaw

Smart Bell

AXA Insurance

Radio: Use of Audio Technology

BRONZE

FCB Chicago

Radio Flyer – Tours

Radio Flyer Inc.

Radio: Casting & Performance

BRONZE

FCB Chicago

Radio Flyer – Tours

Radio Flyer Inc.

Radio: Script

 

About FCB

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).