FCB Brings Home 45 Lions at Cannes 2017

Press Release - Cannes, France, 24 June 2017

FCB Health Network makes history, winning prominent awards beyond its traditional realm.

FCB and its affiliates had an exceptional showing at this year’s Cannes Lions International Festival of Creativity. Ten of the global network’s agencies received creative accolades for 22 different campaigns, taking home a cumulative total of 45 Lions, comprising four Gold, 19 Silver and 22 Bronze. FCB Chicago, FCB Toronto and Area 23 – an FCB Health company – were among the top-performing agencies at the Festival, with the latter also earning the prestigious “Healthcare Agency of the Year” award, which honors the “healthcare agency that obtains the most points” in both award wins and shortlist entries at Lions Health.

This year marked a historic awards ceremony for the FCB Health Network throughout the Festival in its entirety, as Area 23 secured numerous honors in categories outside of health and pharma. Area 23 made history as the first healthcare agency to win a Glass Lion – it received two (and only 12 have been awarded in total at the Festival, to date) – as well as becoming the first healthcare agency to ever win an Innovation Lion. The agency accrued nine trophies in total, which included one Gold, two Silver and six Bronze.

In terms of most-awarded campaigns, FCB Toronto led the pack, with 10 Lions in honor of its “Down Syndrome Answers” initiative – for the Canadian Down Syndrome Society – contributing one Gold, five Silver and four Bronze trophies to the FCB Network tally.

FCB Chicago maintained a strong winning streak at the Festival, bringing home a total of 12 Lions in multiple categories, consisting of one Gold, six Silver and five Bronze. The agency won six awards (including a Gold) for its “Teddy Gun” campaign for the Illinois Council Against Handgun Violence, as well as three medals apiece for its work on behalf of clients Radio Flyer and Archer + Wolf, LLC.

This year’s award stage also saw representation from diverse agencies spanning the FCB Global network, with FCB Moscow winning one of the network’s four Gold Lions for its “Ultimate Giving Pleasure” spot for BMW Russia. FCB Cape Town put forth standout work as well, securing three awards in support of its various Radio campaigns for Bloom’s Pharmacy and Exclusive Books.

Susan Credle, FCB global chief creative officer, said: “The last few years, we’ve all been wondering about how important Cannes is – does it matter? And a holding company made us answer that question. This Festival pushes us all to achieve beyond what we thought possible, to make our dreams reality. We accomplished so much this year, and I am looking forward to even more next year.”

“I am amazed at what strong representation we had from all of our FCB agencies across the board,” added FCB Worldwide CEO Carter Murray. “I am confident that the teams will continue to channel this momentum into developing brilliant work and deeper client relationships in the year to come – always in the spirit of ‘Never Finished.’”

Refer to the charts below for full information on each of the Cannes 2017 honors, which also included wins for FCB Brasil, FCB Inferno, FCB Lisbon, FCB New Zealand and FCB Warsaw.

Cannes Lions – Health & Wellness

Award	Office	Campaign Title	Client/Brand	Category/Media
GOLD	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Health & Wellness: Pro-Bono led Education & Awareness
SILVER	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Health & Wellness: Pro-Bono led Education & Awareness
SILVER	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Health & Wellness: Pro-Bono led Education & Awareness
SILVER	Area 23	The Trafficking Exam	Polaris	Health & Wellness: Pro-Bono led Education & Awareness
SILVER	FCB Warsaw	Smart Bell	AXA Insurance	Health & Wellness: Insurance
BRONZE	FCB Inferno	This Girl Can: Phenomenal Women	Sport England	Health & Wellness: Brand led Education & Awareness
BRONZE	FCB Lisbon	Disclaimer	Beiersdorf Portugal	Health & Wellness: OTC Products/Devices

Cannes Lions – Pharma

Award	Office	Campaign Title	Client/Brand	Category/Media
GOLD	Area 23	The Trafficking Exam	Polaris	Pharma: HCP Devices & Diagnostics
BRONZE	Area 23	Healed Maps	Miracle Flights	Pharma: Business to Business
BRONZE	Area 23	Melanoma Monsters – Alien	Mollie’s Fund	Pharma: Disease Awareness & Education

Cannes Lions – Promo & Activation

Award	Office	Campaign Title	Client/Brand	Category/Media
SILVER	FCB Chicago	Teddy Gun	Illinois Council Against Handgun Violence	Promo & Activation: Guerrilla Marketing & Stunts

Cannes Lions – Glass

Award	Office	Campaign Title	Client/Brand	Category/Media
SILVER	Area 23	iTBra – The Wearable That Detects Cancer	Cyrcadia Health	Glass: The Lion for Change
BRONZE	Area 23	The Trafficking Exam	Polaris	Glass: The Lion for Change

Cannes Lions – Outdoor

Award	Office	Campaign Title	Client/Brand	Category/Media
SILVER	FCB Chicago	…And That’s the Smell of Archer	Archer + Wolf, LLC	Outdoor: Copywriting
SILVER	FCB Inferno	This Girl Can: Phenomenal Women	Sport England	Outdoor: Static Digital Billboards/Posters
BRONZE	Area 23	The Speaking Fireworks	Military with PTSD	Outdoor: Ambient Experiential & Immersive Digital
BRONZE	Area 23	The Trafficking Exam	Polaris	Outdoor: Use of Ambient Outdoor
BRONZE	FCB Chicago	Teddy Gun	Illinois Council Against Handgun Violence	Outdoor: Use of Ambient Outdoor

Cannes Lions – PR

Award	Office	Campaign Title	Client/Brand	Category/Media
GOLD	FCB Chicago	Teddy Gun	Illinois Council Against Handgun Violence	PR: Charities & Non-profit
BRONZE	FCB New Zealand	Go Balls Out	Testicular Cancer NZ	PR: Co-Creation & User Generated Content
BRONZE	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	PR: Innovative Use of Social Media

Cannes Lions – Creative Data

Award	Office	Campaign Title	Client/Brand	Category/Media
BRONZE	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Creative Data: Data- Driven Targeting

Cannes Lions – Cyber

Award	Office	Campaign Title	Client/Brand	Category/Media
SILVER	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Cyber: Native Advertising
BRONZE	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Cyber: Use of Social Data & Insight
BRONZE	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Cyber: Social Purpose

Cannes Lions – Mobile

Award	Office	Campaign Title	Client/Brand	Category/Media
BRONZE	FCB New Zealand	Go Balls Out	Testicular Cancer NZ	Mobile: Content for User Engagement

Cannes Lions – Innovation

Award	Office	Campaign Title	Client/Brand	Category/Media
BRONZE	Area 23	iTBra – The Wearable That Detects Cancer	Cyrcadia Health	Innovation: Early Stage Technology

Cannes Lions – Direct

Award	Office	Campaign Title	Client/Brand	Category/Media
SILVER	FCB Chicago	The Biggest Sports Endorsement Deal of All Time	Archer + Wolf, LLC	Direct: Low Budget/High Impact Campaign
SILVER	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Direct: Data-Driven Targeting

Cannes Lions – Design

Award	Office	Campaign Title	Client/Brand	Category/Media
SILVER	FCB Brasil	The Corruption Converter	Estadão Newspaper	Design: Data Visualization
SILVER	FCB Brasil	The Corruption Converter	Estadão Newspaper	Design: Data Visualization
SILVER	FCB Chicago	Teddy Gun	Illinois Council Against Handgun Violence	Design: Promotional Item Design
SILVER	FCB Chicago	Teddy Gun	Illinois Council Against Handgun Violence	Design: Brand Installation & Experience
SILVER	FCB Chicago	Teddy Gun	Illinois Council Against Handgun Violence	Design: Design Excellence in Effectiveness

Cannes Lions – Entertainment

Award	Office	Campaign Title	Client/Brand	Category/Media
BRONZE	FCB Chicago	Travel Agency for the Imagination	Radio Flyer Inc.	Entertainment: Live Brand Experience

Cannes Lions – Media

Award	Office	Campaign Title	Client/Brand	Category/Media
GOLD	FCB Moscow	Ultimate Giving Pleasure	BMW Russia	Media: Use of Ambient Media: Small Scale
SILVER	FCB Toronto	Down Syndrome Answers	Canadian Down Syndrome Society	Media: Excellence in Media Insights & Strategy
BRONZE	FCB Chicago	The Biggest Sports Endorsement Deal of All Time	Archer + Wolf, LLC	Media: Fast Moving Consumer Goods

Cannes Lions – Film Craft

Award	Office	Campaign Title	Client/Brand	Category/Media
BRONZE	FCB Inferno	Believe in Me – Gymnast	Barnardo’s	Film Craft: Use of Licensed/Adapted Music

Cannes Lions – Radio

Award	Office	Campaign Title	Client/Brand	Category/Media
SILVER	FCB Cape Town	Bloom’s – Mall & Flight	Bloom’s Pharmacy	Radio: Script
SILVER	FCB Cape Town	Bloom’s – Flight	Bloom’s Pharmacy	Radio: Healthcare & Pharmacy
BRONZE	FCB Cape Town	Penguin Classics Radio – Orange Cover	Exclusive Books	Radio: Casting & Performance
BRONZE	FCB Warsaw	Smart Bell	AXA Insurance	Radio: Use of Audio Technology
BRONZE	FCB Chicago	Radio Flyer – Tours	Radio Flyer Inc.	Radio: Casting & Performance
BRONZE	FCB Chicago	Radio Flyer – Tours	Radio Flyer Inc.	Radio: Script

About FCB

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).