FCB Brasil has a new Media VP
São Paulo, March 7, 2016 – Fábio Freitas joins FCB Brasil this Monday, March 7, as the agency's new Media VP. His career began in 1997 as a trainee at Leo Burnett. Since then, he has won the Caboré award in 2012 and two Media Lions at the Cannes Festival. In 2002, he joined Grupo de Mídia de São Paulo.
Fábio has been head of media since 2004, and has filled this position at several major agencies, such as Young & Rubicam, Grey, Africa and F/Nazca, where he spent the last two years. During a career spanning almost two decades, he has worked with clients like
Ambev, BRF, Itaú, Grendene, Bradesco, P&G, Honda, Mitsubishi, Walmart, Vivo and many others.
"Fábio is hitting the ground running. As a professional, he understands the latest generation of media in a rare combination of maturity, daring and modernity, working with the same ease with both traditional media outlets and the more complex, innovative platforms. We believe in this path," said Pedro Cruz, CCO and COO of FCB Brasil.