FCB Announces the Launch of FCB/SIX Consulting
Toronto, March 5, 2018 – Today FCB/SIX, the data, digital and 1:1 specialist agency within the FCB Global Network, announced it will be launching a separate division called FCB/SIX Consulting – which will operate as a distinct and complementary offering to the FCB/SIX 1:1 creative agency.
FCB/SIX Consulting is designed to focus exclusively on back-end infrastructure support systems, and CRM platforms, including marketing, sales, and service clouds for clients – separating the tech and data complexities from the communications aspects of the business. The division will move the existing practice out of the creative agency to be stand-alone and will deliver on three service areas: technology solutions, data solutions and marketing automation.
Andrea Cook, president of FCB/SIX, will continue in her leadership role, overseeing both groups. She comments on the reason for the new division: “The rapid rate of change in the communications realm, specifically surrounding data and marketing tech, has left many disoriented. FCB/SIX already helps clients sort this out. Our Consulting group will grant greater accessibility to this skill set that is in such high demand and yet short supply.”
The agency, which services clients across North America, is headquartered in Toronto, works with leading brands across a variety of industries, including BMW and Johnson & Johnson, among others. Jacob Ciesielski, SVP Data and Technology, will oversee FCB/SIX Consulting, continuing his executive leadership role under Andrea Cook.
Under Ciesielski’s leadership, the team has grown to become one of the largest of its kind in North America. His approach is unique: “The industry is obsessed with the battle of automation and CRM engines. We have the wisdom of technologic agnosticism and the experience and proficiency to tailor, implement and automate tech and data solutions to the various – often complex – needs of our clients,” commented Ciesielski.
FCB/SIX has propelled double-digit growth every year since its inception. It’s also winning accolades for providing specialized, highly effective data, technology and one-to-one creative ideas that drive ROI for clients, including the most recent launch of the globally recognized platform Destination Pride for PFLAG.
“Lots of agencies specialize in communications, or data, or tech. We do it all. And we do it well. This gives us tremendous agility and advantage,” says Cook.
FCB/SIX and FCB/SIX Consulting are part of the FCB Canada Group of Companies, which provides their client partners with end-to-end communications solutions.
“Data and marketing technology are evolving and are critical sectors of the advertising industry. With the creation of FCB/SIX Consulting, we look forward to bringing an unrivaled offering to new and existing clients across North America,” says Tyler Turnbull, CEO of FCB Canada.
About FCB/SIX and FCB/SIX Consulting
FCB/SIX is a communications company comprised of two divisions: FCB/SIX (fcbsix.com), a 1:1 specialist creative agency, and FCB/SIX Consulting (fcbsixconsulting.com), a data and marketing technology consultancy. As a collective, they create individualized communications experiences at scale, in a world where no two humans expect to experience a brand the same way. Every day they move their partners toward the 1:1 future by creating smarter, faster, hyper-focused, digitally led campaigns. It’s work that’s winning awards, driving business and turning marketing departments into profit centers. FCB/SIX is part of the FCB Canada Group of Companies.
About FCB Canada
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). With operations in Toronto and Montreal that include FCB Health (healthcare marketing), Fuel Content (content creation), FCB/SIX (CRM) and Segal, (licensing); FCB Canada was named Digital Agency of the Year by Strategy in November and was the most awarded Canadian creative agency at Cannes Lions 2017. FCB Canada is proud to serve some of the world’s most admired brands, including Air Canada, BMO, Beiersdorf, Clorox, Mondelēz International, Ontario Tourism Marketing Partnership Corporation and Ontario Lottery & Gaming. To learn more about FCB Canada visit fcbtoronto.com or fcb.com and follow us on Twitter and Instagram: @FCB_Toronto.