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FCB and Framestore Present “Defying Gravity: Achieving the Impossible

Press Release - New York, 27 May 2014

Creative Innovators and Oscar Winners Partner at Cannes Lions Festival of Creativity to Set Ideas Free

On Monday June 16, FCB (Foote, Cone & Belding) will partner with Oscar winning company Framestore at Cannes Lions Festival of Creativity, hosting a seminar to explore the challenges of bringing stories to life through visual effects (VFX) and how creativity can set ideas free.

Framestore, the team responsible for the technical wizardry in Gravity that transported audiences to outer space, blend artistry with software to show how the impossible can become possible. Their innovative work has been widely recognized as game-changing, setting the bar across creative industries.

Speaker Tim Webber, Framestore’s Creative Director whose portfolio also includes Avatar, Harry Potter and the Prisoner of Azkaban and The Dark Knight, will lift the lid on the magic of Hollywood’s most ambitious scenes. “By unlocking the power of rapidly evolving digital innovation, our creative possibilities are limitless, allowing truly spectacular work to go hand in hand with effective problem solving,” he said.

“Whether it be creating air-purifying billboards at construction sites for UTEC, or teaching dogs to drive for MINI, FCB works with brands to memorably suspend belief and delight consumers,” said FCB’s Worldwide CEO Carter Murray. “Where the strategic solutions and creative might housed in advertising meets the possibilities enabled by technology, brands can come to life like never before.”

Jon Collins, Framestore’s President of Integrated Advertising, will conclude the session by explaining why leading edge technology will create a convergence of advertising and entertainment, creating infinite possibilities for both.

For those not at the festival this year, Cannes Lions has re-introduced “Lions Live” so one seminar per day can be streamed live on YouTube. The public can vote for what they’d like to see at until polls close on 30 May.

For a full synopsis of the FCB & Framestore seminar, visit:

About FCB

With more than 140 years of communications expertise, FCB’s worldwide network spans 150 offices in 90 countries, with over 8,000 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit Follow us on Twitter and Instagram @FCBglobal) and Facebook (FCB Global).

About Framestore
Framestore is an Oscar-winning visual effects company that uses innovative talent and technology to create hi-end images for every platform. Framestore partners with clients ranging from Hollywood studios through to advertisers, ad agencies, production companies and video game developers. In addition to being recognised for its globally celebrated visual effects, Framestore has more recently made its name as an innovator in the digital space by focusing on the immersive engagement potential of interactive visual effects. For more information please visit / Twitter: @Framestore / Facebook: