FCB and Artgroup Join Forces to Create FCB Artgroup
Today FCB, part of the Interpublic Group of Companies, is joining forces with Turkish agency Artgroup to create FCB Artgroup, a strong agency with local footprint and global outreach. FCB Artgroup will become a part of FCB International, a group of agencies from markets of comparable size and scope within the FCB network.
FCB International’s President Sébastien Desclée said, “Artgroup believe in the importance of operating on a global level whilst maintaining local identity, which fits perfectly with FCB’s philosophy. We were looking to expand our offering in the market and the two agencies are well suited in terms of capabilities, expertise sharing the same ambition to create work that is loved by consumers and admired by the industry. Artgroup’s 29 years of local expertise will complement our existing top-notch delivery and global strength: by forming FCB Artgroup, we’re adding scale and creating talent synergies.”
FCB Artgroup’s management will include Artgroup partners Ozgur Sağlam and Fehmi Özkan as Co-Presidents as well as directors from Artgroup, FCB Istanbul and FCB Izmir.
“Combining global support, strategic know-how and creative potential, FCB Artgroup’s leadership is fully aligned on our goal of making behaviour changing campaigns that really resonate with Turkish consumers,” stated Özkan.
Sağlam added, “We are passionate about making the agency a centre of attraction for the best creative talents to help us grow our existing and future brands.”
Clients at FCB Artgroup will include local and international brands including Tesco Kipa, Nivea Beiersdorf, Dyo, Coca Cola, Adel Kalemcilik (Faber Castell, Graf von Faber Castell, Adeland, Adel), Mondelez (Oreo), Eczacıbaşı- Girişim Pazarlama (Egos), Sinpas, Café Breno, Balance, Intersport, Delonghi, Kenwood, Suzuki, MNG, Mercedes Benz, IKMIB, 11880, Tisan, Kozmoklinik, KGM Electric.
Desclée recognized the contribution of Elif Onay, who is leaving FCB Turkey to pursue other opportunities. He commented, “FCB would like to thank Elif for both her support of this process and her considerable contributions over the past 16 years. We wish her every success in the next stage of her career.”
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company focused on changing consumer behavior for the benefit of clients, colleagues and communities. With more than 8,000 people from 120 offices in 80 countries, the network brings strong understanding of local markets and cultures while continuing a heritage of creativity and success dating from 1873. Learn more at www.FCB.com or on social media (Twitter/Instagram: @FCBglobal, Facebook/LinkedIn: FCB Global). FCB is part of the Interpublic Group of Companies (NYSE:IPG).
Established in 1986, Artgroup is a Turkish through the line agency being passionate of achieving sustainable growth for their clients through behaviour changing creativity boosted by local marketing and strategy knowledge. Ozgur Saglam, founder of the agency and the former President of Turkey Advertising Foundation and Fehmi Ozkan who joined Art group in 2006 after 15 years of international marketing and GM experience in Procter&Gamble and Diageo, are the two partners of Artgroup with diverse and complementing background. Artgroup also has an office in Baku Azerbaijan since 2009.