FCB Africa Celebrates 90 Years of Iconic South African Advertising
Johannesburg, December 13, 2016 — FCB Africa is celebrating 90 years of iconic South African advertising this month. The agency opened its doors in 1926 as E Lindsay Smithers Advertising Agent with the Goodyear Tyre & Rubber Company as its first client.
To mark the milestone, eNCA is paying tribute to FCB with a microsite featuring the favorite ads and best memories of several dozen of the agency’s most well-known alumni, as well some of the current FCB employees.
Celebrating with current FCB employees in Cape Town and Johannesburg, FCB Africa’s CEO Brett Morris said it was humbling to follow in the footsteps of such giants, and a tribute to the FCB family that it has remained at the forefront of South African advertising.
“I couldn’t be more proud of the people who work at FCB today, who so passionately push themselves to the limit to ensure the work they do on our clients’ behalf truly resonates with ordinary South Africans,” Morris said. “And with FCB Joburg and Hellocomputer having just been awarded AdFocus Large Agency of the Year and Digital Agency of the Year, respectively, it’s fair to say they’re still flying the FCB flag very high.”
A few of the ads on display on the microsite include: the iconic South African Airways “Cost Cutters” from 1988; Sasol Super 100 “Glug Glug” and Toyota “Go-Kart” both from 1991; Gill Anti-Dandruff Shampoo “Bikers” from 1995; Beechies Icebreaker “Nipple Stand” from 1998; Vodacom 4U “Bungee Jumping Baby” and “Baby Astronaut” from the early 2000’s; First National Bank’s “How can we help you – Pale toe” and more recent favorites, such as Klipdrift’s “Friendly Frikkie – Met Eish” and Savanna’s “It’s dry but you can drink it.”
“It’s important for us to remember that the best part of a brand’s story is Never Finished. There’s part of us that always asks, ‘What can we do better?, And always wonders ‘What’s next? What’s waiting to be discovered?’ And it’s not just the story of the brand or an idea. It’s the story of all of us. Always moving forward. Always looking back. Always a work in progress,” Morris continued.
“I’m so excited to mark 90 years with the help of our alumni, but I’m equally excited to look forward with our clients and new generation of FCB family to creating new iconic work and new memories,” Morris added.