Eric Descombes Joins FCB Mexico as CEO
MEXICO CITY, January 21, 2015 – Aurélio Lopes, president at FCB Brasil and chairman of FCB Latin America, announced today that Eric Descombes will guide the oversight and strategic direction of the FCB Mexico office in his new role as CEO. Descombes will take over for Rafael Pérez, who has led the agency for almost 14 years.
After two years at McGraw-Hill Education as managing director for LATAM, Descombes returns to the world of advertising. “This is an exciting time for the agency and I am very pleased to introduce Eric as the new CEO,” said Lopes. “His passion for advertising, combined with his intimate knowledge of LATAM, will make him a welcome addition to FCB Mexico.”
Pérez leaves behind a legacy of excellence at FCB Mexico, which includes helping in the rebranding and restructuring of FCB Mexico. "Rafael has been invaluable for the growth of our Mexico office and his leadership has led to an influx of world-class talent and industry-leading creative," said Lopes. "I wish Rafael the best of luck in his next endeavors.”
With more than 18 years of advertising experience, Descombes will continue to strengthen the presence of FCB in Mexico. Prior to McGraw-Hill Education, Descombes served as president at Young & Rubicam and Wunderman Mexico for seven years, and also spent eight years at Ogilvy. He has worked across a wide variety of clients, including IBM, SAP, Bimbo, Kraft, Danone, Ferrero, Sigma Alimentos, Pfizer, P&G, Unilever, Colgate, American Express, Banamex, HSBC, BBVA, Motorola, Movistar, Ford, Land Rover, Mattel, Expedia and Netflix.
“When I spoke with Aurélio and Carter Murray, worldwide CEO, they really emphasized how FCB is a locally focused global network that truly values an entrepreneurial spirit,” said Descombes. “It’s exciting to be empowered to essentially manage my own agency with the resources and experiences of a global network behind me, and the priceless help of both Carter and Aurélio. I am excited to join FCB Mexico and honored to succeed Rafael, who has done a tremendous job in preparing the agency for success.”
Lopes echoed the sentiment, saying, “I have no doubt Eric’s enthusiasm for entrepreneurship and advertising will be incredibly beneficial for our talent and for our clients. He brings a strong sense of determination to the table, and I am happy to have him onboard.”
As the new CEO, Descombes will oversee a staff of 70 people who do work for clients like Compartamos Banco, Reebok, Chili’s, Bissú, Church & Dwight, Winston, Beiersdorf, AutoZone, Peñafiel, Campbell’s and Reckitt Benckiser. He will oversee the growth and the strategic direction of an expanding Mexico City-based office and will represent FCB on the board of Vector B, an IPG agency that manages Bimbo.
There will be a smooth transition period during the shift in management, as Pérez will stay on to support Descombes as needed during his first few months of leadership.