"Driving Dogs" Takes Best in Show
Five Wins for Draftfcb New Zealand at 2013 Caples Awards
Draftfcb New Zealand snared five awards, including Best in Show for its "Driving Dogs" campaign at the 2013 Caples Awards held on November 14 in New York. The campaign also won a Gold in the Integrated Campaign category and a Silver in Promotional/Activation Effort.
In addition, New Zealand's work for PRIME TV's "Diary of a Call Girl" was awarded a Gold in Radio & Podcast and a Silver in Ambient/Guerilla Marketing.
"We're incredibly proud to be recognized by Caples for these two campaigns and we're particularly honored to win Best in Show," said James Mok, executive creative director of Draftfcb Asia Pacific. "We really appreciate the trust and partnership from our clients who encouraged us to be ambitious."
To date, "Driving Dogs" has won CLIO, D&AD, One Show, PRWeek Asia, and Cannes awards. "Call Girl" has secured awards at Cannes, CLIO, D &AD, One Show, ANDY, AXIS, ORCA and Spikes Asia.
The Caples Awards honor the best in direct and interactive marketing around the world. Founded in 1978, it has international chairs in 50 countries and is judged by more than 50 international creative professionals. More than 200 creatives and marketers from around the world attend the awards presentation annually. For a complete list of 2013 winners, click HERE.
Draftfcb is focused on creating ideas that change behavior to move our clients' businesses. With nearly 140 years of communications expertise, Draftfcb's worldwide network spans 151 offices in 90 countries, with over 8,000 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.