Draftfcb Wins Three Awards at Eurobest 2013
Draftfcb snared three Bronze awards at Eurobest 2013, a three-day festival and award show celebrating the European creative advertising industry. The annual award show took place in Lisbon, Portugal on December, 6.
Draftfcb/Lowe Zurich was awarded Bronze in Direct Mail for its work on BMWs "The Fastest Christmas Song," featuring an a capella group singing Jingle Bells while riding in a new BMW M135i as the car reached speeds of up to 250 km/h. BMW customers then received this unique and speedy song version of the well-known holiday carol in a sound chip mailing.
Zurich was also awarded Bronze in the radio category for Theater Rigiblicks "The Traffic News." The campaign presented the daily local traffic report in a highly theatrical reading by the theaters own stage actors.
Draftfcb Spain earned its Bronze in the print category for "Flags," a campaign in support of World Refugee Day for client ACCEM NGO (a foundation that provides resources such as housing and direct care to immigrants and refugees). The award-winning campaign featured flags of the world patched atop another countrys flag, reflecting that the foundation integrates refugees and immigrants while maintaining their identities.
Established in 2008, Eurobest explores the best communications solutions from across the continent. Each category is judged by panels of industry experts. For a complete list of 2013 winners, click here.
Draftfcb is focused on creating ideas that change behavior to move our clients businesses. With nearly 140 years of communications expertise, Draftfcbs worldwide network spans 151 offices in 90 countries, with over 8,000 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.