Draftfcb Sweeps El Ojo Awards, Wins Grand Prix and 24 Other Top Awards
At the 16th Annual El Ojo de Iberoamerica Festival earlier this month, Draftfcb offices in Latin America took home a combined 25 awards, including a Grand Prix for Mayo Draftfcb Peru's widely acclaimed outdoor billboard for the University of Technology and Engineering (UTEC) in Lima, Peru.
Mayo Draftfcb Peru was honored with the Grand Prix along with five gold awards for its campaign for UTEC, which has been heralded worldwide as an innovative outdoor campaign combining advertising and technology to transform humid desert air into potable drinking water. UTEC was also named "Best Client of Peru." The agency also won three silvers and one bronze award for "Searching Hearts," a fundraising campaign for the Peruvian Cancer Foundation. In addition, the agency was named "Best Agency," and its chief creative officer Humberto Polar was named "Best Creative Director" in the market.
Giovanni + Draftfcb in Brazil was honored with one gold, two silvers, and three bronze awards for its work on the solar-powered phone charging station for Nivea, as well as one gold, one silver, and three bronze awards for its work on the Sharpie Twin Tip campaign. Giovanni + Draftcb's campaign for the Universidade Cruzeiro Do Sul Brasil also earned a silver award.
"We have so much pride in the progress of our Latin America network," said Aurelio Lopes, regional president of Draftfcb Latin America. "We are continuing to raise the caliber of work that comes out of this region and are extremely honored that juries of our peers appreciate the creative efforts of so many of our talented people across multiple markets."
Humberto Polar, chief creative officer of Mayo Draftfcb Peru said, "We are thrilled and humbled by the success of the UTEC campaign. While we are honored to receive these awards for our work, the aid that we're giving to the local people in the form of potable water is the true reward. We could not be more proud."
El Ojo de Iberoamérica is the leading regional festival of the Latin American advertising industry, presenting prestigious awards for the best work and ideas in Central and South America, Spain, Portugal and the U.S. Hispanic market
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 151 offices in 90 countries and employs nearly 8,600 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.