Draftfcb Nabs 10 Honors at London International Awards
Winners of the 28th Annual London International Awards (LIA) were announced today and Draftfcb fared well, winning four gold, three silver and three bronze awards. The winning campaigns span the global network and include work from New Zealand, Peru, Canada, Switzerland and New York.
Founded in 1985, the LIA celebrate creativity and the power of ideas in all forms of advertising: digital, branded content, design, production and music. Every year, nearly 100 top creatives from around the world gather to judge 10 LIA panels. The 2013 competition received over 15,000 entries from 77 countries. For a complete list of winners, click here.
Draftfcb LIA winners are:
Gold: New Zealand for SPCA "Driving Dogs" (Digital Public Service/Social Welfare Campaign)
Gold: New Zealand for MINI/SPCA "Driving Dogs" (Non-Traditional Branded Content)
Gold: New Zealand for Prime TV "Secret Diary of a Call Girl" (Radio Innovative Use of Radio)
Gold: Peru for UTEC University "Potable Water Generator" (Billboard Innovative Use of Billboard)
Silver: Canada for MPP Paradise Pools "Kids" (Radio - Retail)
Silver: New York for OREO "OREO Daily Twist" (Digital Confections/Snacks)
Silver: New York for OREO "OREO Daily Twist" (Digital Use of Social Media)
Bronze: Canada for MPP Paradise Pools "Husband" (Radio Retail)
Bronze: Switzerland for Theater Rigiblick "Plays the News Campaign" (Radio Campaign)
Bronze: Switzerland for Theater Rigiblick "Plays the News Campaign" (Radio Innovative Use of Radio)
Draftfcb places equal emphasis on creativity and accountability, science and art. We are made up of a diverse, passionate group of thinkers, creators, poets, artists & technologists devoted to creating brilliant ideas that change behavior. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. Our worldwide network now spans 151 offices in 90 countries, with nearly 8,600 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.Draftfcb.com.