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Draftfcb Defines Lifestyle Through Art In Micro-Film for the Austin

Press Release - Hong Kong, 29 October 2013

Draftfcb in Hong Kong has released a series of micro-films to showcase The Austin luxury property development.

The three short films which will screen on YouTube and the company website, feature curator William Zhao asking three artists from Korea, Paris and Beijing "What is art?" The artists respond by defining art from different perspectives.

"Art and culture is intrinsic to The Austin and we wanted this to shine through in the films," said Iris Lo, managing director and ECD of Draftfcb Hong Kong. "Just as art can be interpreted in multiple different ways, we believe the unique features The Austin holds mean that residents of this development can define how they live their lives here in a multitude of ways also."

The Austin was developed by three parties including Wheelock Properties, New World Development Company Limited and MTR Corporation Limited and is located in the cultural district of West Kowloon. This new and unique district is made up of luxurious apartments, parks a cultural and arts district and commercial and development area which includes a transit railway.

Watch the micro-films here:

Client – Wheelock Properties/New World Properties/MTR
ECD – Iris Lo
CD – Joseph Wong, Joseph Mok,Law Chi Hang
ACD – Tony Tsang
Director – Alfred Hau

About Draftfcb
Draftfcb places equal emphasis on creativity and accountability, science and art. We are made up of a diverse, passionate group of thinkers, creators, poets, artists & technologists devoted to creating brilliant ideas that change behavior. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. Our worldwide network now spans 151 offices in 90 countries, with nearly 8,600 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit