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Columbia Journalism Review Takes Aim at Mass-Shooting Coverage with the Gun Violence News Summit

Press Release - New York, 29 March 2021


April 6, 1-3pm EST: Virtual Event Will Reconceive How U.S. Media Outlets Cover Mass Shootings

New York, Monday, March 29, 2021 — To challenge the status quo reporting of mass-shootings, the Columbia Journalism Review (CJR) is bringing together some of the biggest names in journalism to help chart a new path forward for covering mass shootings. 

“We need a new approach in covering the tragedy of gun violence in America,” CJR Editor and Publisher Kyle Pope said. “U.S. gun violence has continued to increase and evolve, but media coverage of it has stayed largely the same. We urgently need that to change.”

On Tuesday, April 6, 1-3 pm EST, concerned leaders across leading media outlets—including The New York Times, The Washington Post, The GuardianThe Trace, and others—will come together at the Gun Violence News Summit to help chart a new course forward. 

The event is open to all. To request an invitation, visit

In advance of the summit, CJR is placing newspaper stands outside of major New York City-based news organizations to circulate free copies of The Inevitable News, a special-edition newspaper that features every reported mass shooting in the US since the Parkland school shooting in 2018. All articles are identical except for the unique details of each shooting, such as the victims’ names, locations, and other statistics.  

CJR is partnering with AREA 23, an FCB Health Network company, to find creative solutions for bringing the journalism community together to join this movement against gun violence.

“Gun violence is an issue we have always felt strongly about at AREA 23. Our contributions to The Inevitable News are the latest example of our commitment to changing these horrific tragedies,” said Tim Hawkey, Chief Creative Officer of AREA 23.  

For updates on the summit, including a schedule and list of participants, and to read a digital version of The Inevitable News, visit

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About The Columbia Journalism Review

CJR’s mission is to be the intellectual leader in the rapidly changing world of journalism. It is the most respected voice on press criticism, and it shapes the ideas that make media leaders and journalists smarter about their work. Through its fast-turn analysis and deep reporting, CJR is an essential venue not just for journalists, but also for the thousands of professionals in communications, technology, academia, and other fields reliant on solid media industry knowledge.

About FCB Health Network

FCB Health Network is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health Network employs more than 2,700 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes AREA 23, AREA 23 ON HUDSON, BX – Brand Experience Design Group, FCB Health &Robin Copenhagen, FCB Health Afirma Belgrade, FCB Health Amsterdam, FCB Health Brasil, FCB Health Canada, FCB Health Energy Milan, FCB Health Frankfurt, FCB Health Hampshire, FCB Health LL Conseil Paris, FCB Health London, FCB Health Madrid, FCB Health New York, FCB Health Reaktör Istanbul, FCB Health Zurich, FCBCURE, IPG Health Frankfurt, IPG Health Munich, Mosaic Group, Neon, ProHealth, Solve(d), Studio Rx, Trio and YuzuYello. Cannes Lions, the world’s preeminent annual creative awards festival, named the Network’s AREA 23 unit “Healthcare Agency of the Year” in 2017, and named FCB Health Network “Healthcare Network of the Year” in 2018. Medical Marketing & Media named an FCB Health Network company “Agency of the Year” in 2007, 2010, 2015 and 2017. In 2019, Med Ad News and the Clio Health Awards named FCB Health Network “Network of the Year.” In nine of the past 10 years, an FCB Health Network company has received the “Most Creative Agency” honor at Med Ad News’ Manny Awards, while “Agency of the Year” was awarded in 2006, 2009, 2015, 2017, 2018 and 2020.