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Colin’s Hope and FCB Health New York Launch Continuation of Award-Winning Campaign “Not Out Of The Water”

Press Release - New York, 01 May 2019

The non-fatal drowning awareness initiative reminds parents during National Water Safety Month that drowning doesn’t always equal immediate death  

FCB Health New York and Colin’s Hope continue their joint commitment to child water safety this National Water Safety Month with their award-winning pro bono campaign, “Not Out Of The Water.” This second iteration features a dedicated website,, with three new ads created in partnership with renowned photographer Ale Burset, as well as downloadable safety posters and flyers in multiple languages, reminding parents of children ages one to four that just because their child is out of the pool doesn’t mean they are safely out of the water.   

According to the Centers for Disease Control, drowning is the number one cause of unintentional injury death in children ages one to four. And it’s estimated that for each child who dies from drowning, five more children receive emergency care for non-fatal submersion injuries. Despite this prevalence, and according to ongoing studies on drowning terminology, many parents don’t completely understand its true definition. 

This National Water Safety Month, FCB Health and Colin’s Hope are continuing to spark conversation, drive awareness and debunk misinformation on drowning and water safety in order to help save lives and reduce the number of accidental drownings around the globe. The goal of the campaign is to provide educational resources and raise visibility for non-fatal drowning (often referred to in outdated terminology, such as dry, secondary, delayed, or near drowning) and its symptoms among parents and caregivers.

“We are thrilled to continue the ‘Not Out Of The Water’ initiative and provide parents with the information they need to keep their child safe from drowning,” said Alissa Magrum of Colin’s Hope.“While it’s known that drowning begins in water, not everyone realizes that injury or even death can occur after leaving the water. We want to make sure everyone has access to the necessary resources in order to be able to recognize the symptoms and seek medical help.” 

The “Not Out Of The Water” initiative launched in May 2018 and continue to serve as a reliable resource for preventing non-fatal drowning. In just a year, the campaign has made a significant impact with organizations like StarGuard ELITE, which is using the materials to train their lifeguards across the Royal Caribbean and Carnival Cruise Lines fleets. In addition, World Health Organization agreed that non-fatal drownings have been underreported, and as such they are rewriting their position statement, which will help everyone better recognize, treat, and collect data on non-fatal drownings in the future.

“I am very proud of the team for continuing to raise awareness for an important cause that has also received support from prominent organizations globally,” said Kathleen Nanda, executive creative director, FCB Health New York. “Water Safety Month is a key time to continue this conversation around water safety, and shed light on the symptoms and behaviors that all parents should be aware of in order to prevent child deaths and injuries.”

In total, there are 28 new organizations supporting the initiative, including the National Drowning Prevention Alliance, Lifeguards Without Borders, Starfish Aquatics, and Stop Drowning Now.

To learn more about drowning after leaving the water and proper water safety, visit, and test your knowledge with the Colin’s Hope Water Safety Quiz at


About Colin’s Hope

Colin’s Hope was formed in 2008 after four-year-old Colin Holst tragically drowned in a public pool, with lifeguards on duty and family members present. Our mission is to raise water safety awareness to prevent children from drowning. Drowning is the #1 cause of accidental death for children under 5 and a leading cause for ages 1-14. According to the Centers for Disease Control and Prevention, for each fatal drowning incident, five more children receive emergency care for submersion injuries. While no one is drown proof, drowning is preventable.


About FCB Health Network

FCB Health Network is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health Network employs more than 1,800 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes Area 23, AREA 23 ON HUDSON, BX – Brand Experience Design Group, FCB Health Amsterdam, FCB Health Brasil, FCB Health Canada, FCB Health Frankfurt, FCB Health Hampshire, FCB Health London, FCB Health New York, FCB Health Zurich, FCBCure, FCBVIO, Mosaic Group, Neon, ProHealth, Solve(d), Studio Rx, Studio Rx Productions and Trio. The FCB Health Network was named “Agency of the Year” by Med Ad News in 2006, 2009, 2015 and 2017, and by Medical Marketing & Media in 2007, 2010, 2015 and 2017. In eight of the past nine years, an FCB Health Network company has received “Most Creative Agency” honors. Cannes Lions, the world’s preeminent annual creative awards festival, named its Area 23 unit “Healthcare Agency of the Year” in 2017, and named FCB Health Network “Healthcare Network of the Year” in 2018. In 2019, Med Ad News named FCB Health Network “Network of the Year.”