Clorox Names FCB Kuala Lumpur Social Media Agency for Malaysia and Singapore
Assignment marks the latest in a string of new business wins in the region
FCB announced today that the network’s Kuala Lumpur office has been named Clorox’s social media agency for both Malaysia and Singapore, following a competitive review. This regional partnership will serve to deepen the CPG leader’s relationship with the FCB global network, which began in 2016.
“We are thrilled to have beenchosen as Clorox’s social media marketing partner for these important South East Asian markets and look forward to helping grow itsbusiness and brand together here,” said Shaun Tay, chief executive officer of FCB Kuala Lumpur.
This latest appointment further fuels momentum for FCB Kuala Lumpur, as the agency’s collaboration with Clorox marks its fourth new business win this year. The agency has been making a name for itself as one of the fastest growing creative agencies in Malaysia, winning eleven new client accounts in 2017, as well as the coveted Overall Agency of the Year title at the recent A+M Agency of the Year Awards in 2018.
“In our search for an agency partner, FCB impressed us with its dual function as a strong regional hub, offering both local scale and global reach,” said Paulo Lao, Clorox’s Marketing Director for South East Asia. “We are excited to collaborate with FCB Kuala Lumpur to maximize our brand in the South East Asian market.”
FCB’s new assignment with Clorox officially began in July.
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Named Malaysia’s #1 Agency Group at the A+M Awards in 2018, the FCB Group Malaysia is based in Kuala Lumpur and employs over 40 top talents, working with leading clients like Beiersdorf, RHB Bank, Motorola, Mondelez, Desaru Coast, ACER, Clorox, SaSa, PropertyGuru and Westin.Follow us on Instagram (@fcbkl), Facebook (@FCBKLMY) and Twitter (@FCBKL).