Chicago’s Leading Marketing Agencies Unite and Raise a Record $570,000 for City’s Oldest Boys & Girls Club
Off The Street Club event features original song as ongoing fundraiser
Chicago’s top advertising and marketing agencies, led by 2014 host agency FCB Chicago, joined forces on Dec. 4 at the annual Off The Street Club holiday luncheon to raise more than $570,000 for Chicago’s oldest boys and girls club, which offers hope and a safe haven to children on the city’s troubled West Side.
The luncheon, themed The 2014 Hope Awards, also featured a new fundraising element—an original song—which can be downloaded from iTunes and Google Play, providing more Chicagoans and others with the opportunity to further donate, while raising awareness of the Club for years to come.
The song, “Come Into the House,” written exclusively for the Club by FCB Chicago’s writer-in-residence John Claxton and composer Joel Raney, was unveiled to more than 760 luncheon attendees. Performed by Chicago gospel singer Queenie Lenox and the Off The Street Club choir, the song—and its remix featuring rapper Riddles—poetically conveys the spirit, energy and positive outlook Off The Street Club shares with its boys and girls.
Both versions of the song are available for download with all proceeds benefiting the Club. In addition, a music video featuring the kids Off The Street Club serves is available to view on the Club’s YouTube page.
“Off The Street Club is an amazing organization that makes a remarkable difference in children’s lives. We are honored to play a role in supporting the club and giving the kids a new anthem that can help spread hope year-round,” said FCB Chicago CEO and President Michael Fassnacht.
Established in 1900, Off The Street Club serves more than 3,000 at-risk youth ages 4-18. Off The Street Club is open to every child seeking a safe place to complete homework assignments, develop musical skills and experience other “casual joys”—simple childhood moments that are often out of reach for the Club’s participants.
FCB Chicago’s longtime support of the Club dates back to 1902 when Frank Thomas, president of FCB’s predecessor agency, Lord & Thomas, and president of the Chicago Federated Advertising Club, made the agency’s first donation to a club for kids that would soon become known as Off The Street Club. In 1904, Thomas organized a baseball game to be played by advertising men in Chicago. The game raised $570 for the Club and the effort gave birth to an annual event—sponsored by the city’s advertising community—to raise the funds needed to support, run and build Off The Street Club.
This year’s luncheon was a coordinated effort among the following agencies: Cramer-Krasselt, DDB Worldwide, DigitasLBi, EnergyBBDO, FCB Chicago, FCBX, Leo Burnett, McGarryBowen, Ogilvy & Mather, OMD Worldwide and Weber Shandwick. The Chicago chapter of the 4A’s also supported the event.
Learn more about Off The Street Club at www.offthestreetclub.com.
With more than 140 years of communications expertise, FCB’s worldwide network spans 150 offices in 90 countries, with over 8,000 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.fcb.com. Follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).