BMW UK Presents New Weekly Podcast Series, Play Next Hosted by Edith Bowman, Featuring Discussions with Pioneers in the Music Industry Hans Zimmer & Gilles Peterson Among First Guests
London, 10 August 2020 – BMW UK have enlisted Edith Bowman to host a brand new 10-part podcast series that talks to pioneers in music on a range of hot topics facing the industry. The podcast, Play Next will also feature tracks from Edith’s top picks of the hottest new artists to have on your radar. Episode 1 is available to stream on 12 August.
BMW’s Play Next podcast series will invite some of the key players in music to take a deeper look at the big topics facing the industry, including the future of festivals in a post-covid-19 world, the role of technology in music production and where it goes next, and the power of music in driving change for social movements.
The podcast will bring some of the most pioneering musicians to the table to talk about topical matters in the industry. It’s unscripted and relevant but with a BMW lens of quality curation. The series will cover topics that are both timely and relevant as well as personal to the music fan, whether that be the future of festivals, gaming and the rise of esports, or even music and social change.
BMW has a long history of involvement in music and festivals. Alongside local partnerships with Snowbombing and Tomorrowland, for the last three years they have been one of the official partners of the Coachella music & arts festival which was the basis for the #roadtocoachella campaign.
The brand has also tied music into their Frieze art fair, golf and Formula E events and opened them up as opportunities for new bands. Music also has a strong link to the automotive business as cars are the number one place for people to listen to it, which is why in January 2020 BMW launched Connected Music to create seamless sync between their driver’s streaming service and BMW dashboard.
The Play Next podcast was concepted and delivered by BMW’s experiential agency Wasserman and is being supported across social and publicity by the brand’s lead creative agency FCB Inferno. The series was produced by Listen, with music licensing and label management from Dolce. Acast is hosting, distributing and promoting the podcast, as well as providing consultation throughout the process.
In episode one, Edith is joined by Gilles Peterson, broadcaster, DJ and founder of the Worldwide Festival in France, which in 2020 should have celebrated its 15th edition. The duo will discuss the future of festivals - arguably the subject on every music fan’s mind.
For episode two, Edith will be speaking with the legendary film-music composer Hans Zimmer to talk about how the production of music is changing. With cutting edge technology now available including AI tools (Artificial Intelligence Visual Artist) that can create music, Hans will share his views on what this means for the future of music production, and whether machines can ever be as creative as humans.
Each week, Edith will also share a variety of tracks from some of the hottest new artists on the planet, shining a spotlight on the ones to watch and the tracks to stream.
Edith Bowman said: “I am thoroughly excited about this podcast. The music industry is an ever-evolving machine and I’m looking forward to speaking to a fascinating collection of people at the top of their game to find out where we go from here. But I’m particularly thrilled to be celebrating new music. It’s been exhilarating to explore and discover some wonderful bands and artists who are doing really fantastic things.”
Michelle Roberts, Marketing Director at BMW UK, added: “Music plays such an important role in our lives – from attending live events to simply listening in your car, it’s hard to imagine where we would be without it. This podcast talks to some of the innovators in this world, and also shines a light on the next generation of artists. We felt this was particularly important in 2020, as many of these artists haven’t had a platform this year. The Play Next podcast is an extension of BMW’s support for music. Like all other music fans, we might have had to cancel our festival plans this year, but we’re proud to bring this podcast to the listener.”
PLAY NEXT INDUSTRY TOPICS (FIRST 5 EPISODES ONLY):
Future of Festivals with Gilles Peterson
Weds 12 Aug
Making Music with Hans Zimmer
Weds 19 Aug
Game Changers (Guest TBA)
Weds 26 Aug
Playlist Me (Guest TBA)
Weds 2 Sept
Say It Loud (Guest TBA)
Weds 9 Sept
- ends -
About The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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Wasserman is a brand marketing and talent representation agency that works with some of the most iconic brands, properties and talent to create, craft and execute integrated marketing in sport, entertainment and around their customer’s passions.
Headquartered in Los Angeles, Wasserman operates out of London, Dubai, Miami, New York, Portland, Raleigh, Carlsbad, Dallas, São Paulo, The Hague, Antwerp, Dusseldorf, Shanghai and Toronto. For more information, please visit www.teamwass.com
About FCB Inferno
FCB Inferno is one of London’s leading advertising agencies, and part of global advertising network FCB. The network dates back to 1873, and now has 9000 employees in 90 countries, with 120 at FCB Inferno. The agency’s clients sit across industry sectors and currently include Sport England, BMW, Kimberly Clark, the Home Office and the Premier League.
FCB Inferno was voted Agency of the Year at the inaugural Campaigns for Good awards. Over the past 4 years we have been recognised at Cannes International Festival of Creativity in categories including Film, Social and Influencer, Mobile, Digital Craft and Brand experience. We received two Grand Prix awards in 2015 and 2016, and were the second most awarded European agency - and eighth in the world - at the festival in 2019.
DOLCE is a London-based agency that provides music for global brands, film, fashion and events. We create engaging and inspiring experiences through music and sound working in music supervision, curation and composition.
Listen launched in 2019 as a leading producer of world-class content across all audio sectors. Formed by Wisebuddah’s award-winning content team, Listen are a key supplier of audio content to brands, agencies, broadcasters and digital platforms.
Their high profile and chart-topping podcasts include ‘The Gemma Collins Podcast’, ‘Frank Warren’s Heavyweight Podcast’, ‘Beyond Reasonable Doubt?’, ‘Couch to 5K’, ‘Little Chapters of Chill’, ‘Business Unusual’, ‘Boot Room To Boardroom’ and ‘A Grown-Up Guide to Dinosaurs’.
Listen’s podcast clients include BBC Sounds, Audible, Spotify, MTV, Vodafone, BMW, Churchill, Fiverr, NHS, Starbucks, Stylist Magazine, Harper Collins, Allergan, Science Museum, Wiley Research, Help Musicians UK, Mental Health First Aid England, CIPD, Attitude Magazine and more.
Acast is the world’s biggest podcast company and the engine powering creators, advertisers and listeners
everywhere. Its services are the most sophisticated available and are constantly being updated with innovative new tools and functionality.
Acast hosts nearly 10,000 podcasts worldwide and monetises the best shows around, including My Dad Wrote A Porno, Off Menu, Griefcast, and The Adam Buxton Podcast, and those from publishers such as the BBC, The Times, the Guardian, The Economist, VICE and Vogue.