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Blue Star brings precision cooling

Press Release - Mumbai, 31 March 2016

Blue Star has released a new TV commercial for its range of split inverter air conditioners (ACs). The ad shows the Blue Star Inverter AC as a contrast to the usual ACs that make the room too hot or too cold, thanks to a set temperature. The ad is set in a living room, where a couple is seen singing and playing music. As they sing, they change into bears and then, Arabs. The reason – temperature fluctuation. The split inverter AC comes in as a savior that provides precision cooling.

B. Thiagarajan, Executive Director & President of AC&R Products Business at Blue Star, says, “At Blue Star, we plan to leverage our well-established expertise with the residential audience, by continuing with our differentiated value proposition of ‘Nobody Cools Better.’ We plan to aggressively promote our star-rated inverter range of Split ACs in this segment, since it offers the ideal solution for today’s discerning and upwardly mobile customer. The Inverter Split AC goes beyond just ‘Power Saving,’ it also features ‘Perfect Cooling.’ The TVC communicates this comprehensiveness of the split inverter in a simple yet telling manner, so as to get the message across to all viewers.”

Robby Mathew, CCO of Interface Communications, says, “How do you bring alive the problems that people face with their ACs? You get bears and Arabs to sing!  The film was fun to make. The way it has turned out, it is fun to watch, too.”

Watch the campaign here: