Award-Winning German Creative Patricia Paetzold Joins Draftfcb Hamburg as Deputy Global Creative Director for Beiersdorf
Patricia Paetzold has joined Draftfcb Hamburg as Deputy Global Creative Director for Beiersdorf. She is creative partner to Draftfcb's Global Executive Creative Director for Beiersdorf Constantin Kaloff, working on the brands for which Draftfcb is lead agency (NIVEA, Eucerin, Hansaplast, Florena). Their mission is to build and strengthen the creative product and services for Beiersdorf locally and globally.
"After six weeks of working with Patricia I am convinced that choosing her was the perfect move," said Kaloff. "Her dedication and drive, as well as her creative excellence and production expertise, enrich our creative culture and help us create more fully integrated campaigns. Patricia's leadership experience and management qualities clearly qualified her for the deputy position on our biggest client."
Paetzold has worked in the best German independent agencies, most recently as Group Creative Director at top ten creative network kempertrautmann (now thjnk) in Hamburg. Her creative experience spans 20 years, starting as a film editor and producer for German television networks. In 1994 she switched to advertising, joined Springer & Jacoby and took over responsibility as their Creative Director. Paetzold then moved to Grabarz & Partner for seven years. Like Kaloff and Draftfcb Hamburg Executive Creative Director Dirk Hauerserman, Paetzold is a member of the Art Director's Club.
"After many years at independent agencies, collecting broad expertise in the local market as well as leading global brands, joining a global agency with strong roots in Germany like Draftfcb was the next logical step," says Paetzold. "My creative vision can reach out to an even broader audience here, plus I benefit from an extensive network -- engaging and exchanging with creative talents from around the world, while working within a strong and vivid agency culture."
Paetzold has an extensive international track record working for global brands such as Volkswagen, one of the biggest and most creatively prestigious German clients, and most recently, Henkel Schwarzkopf. She has also worked on local and international clients like Audi, Coca-Cola, German Telecom, Mercedes-Benz, Paulaner and Vaillant.
She has sat on international award juries, including Cannes Lions in 2011 and Andy Awards in 2012, and has won over 200 international awards including Cannes Lions, One Show, D&AD, Epica, Clio, and ADC of Europe.
Paetzold joined Draftfcb in September 2013.
Draftfcb places equal emphasis on creativity and accountability, science and art. We are made up of a diverse, passionate group of thinkers, creators, poets, artists & technologists devoted to creating brilliant ideas that change behavior. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. Our worldwide network now spans 151 offices in 90 countries, with nearly 8,600 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.Draftfcb.com.