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Area 23 Strengthens Award-Winning Creative Team

Press Release - New York, 07 May 2016

New York, May 6, 2016 – Award-winning healthcare agency Area 23, an FCB Health Company, strengthens its creative team with the addition of Bernardo Romero, who joins the team as VP, creative director.

Romero will report to Tim Hawkey, managing director, executive creative director, who said: "We're very proud to have Bernardo on our team. He’s a great creative, the quality of his work is second to none and he shares our ambition for transforming healthcare advertising."

Romero, originally from Rio de Janeiro, has over a decade of experience working on brands like Coca-Cola, Mitsubishi Motors, Gatorade, Nissan, Adidas and Budweiser. Before joining Area 23, Romero was creative director at Africa in Sao Paulo, where he oversaw the ESPN and Grendene accounts and helped lead the team that won 13 Cannes Lions in 2015.

He has personally collected five Cannes Lions and dozens of other prestigious international awards, including Clios and One Show Pencils for his breakthrough work. In 2015, Romero was named No. 1 Art Director in the world by Luerzer’s Archive.

“All of my ideas – the work that I do – is about helping change people’s lives by changing their behavior for the better. The opportunity to work directly with healthcare brands is extremely exciting for me,” Romero says about his choice to work in healthcare. “Area 23 is on the cutting edge of healthcare advertising. They are transforming the industry. It was an easy decision."

About Area 23

Area 23 is a full-service healthcare agency that has dismantled barriers that stand in the way of true innovation. Their “What if” way of working goes beyond agency sloganism and provides a real framework to do breakthrough creative. Just ask any one of the 300 entrepreneurial, passionate, curious and bold people who work there.

The agency, led by managing directors Tim Hawkey and Renée Mellas, has undergone significant growth in the last three years, nearly quadrupling in size under their leadership. Their campaigns are consistently recognized with top honors from CLIO Healthcare, The Global Awards, the Manny Awards, Medical Marketing & Media and of course, Lions Health. In 2016, Area 23 was named Most Admired Agency and – for the second consecutive year – Most Creative Agency by Med Ad News. It was also named Mid-Sized Agency of the Year by Medical Marketing & Media consecutively, in 2014 and 2015.

About the FCB Health Network

With more than 30 years of experience marketing to healthcare professionals, patients and consumers, FCB Health produces work that is both strategically relevant and creatively compelling. The agency provides its clients with multichannel capabilities, including payer strategy and marketing, professional education, scientific services, strategic planning and media services. Its high energy, diverse culture and global network have resulted in a robust client roster, including AbbVie, Amgen, Boehringer Ingelheim, Bristol-Myers Squibb, J&J, Lilly, Novartis and Takeda. It was named “Agency of the Year” by Med Ad News in 2006, 2009 and 2015 and by Medical Marketing & Media in 2007, 2010 and 2013. For the past six out of seven years, an FCB Health company was named Most Creative Agency by Med Ad News.

FCB Health is a unit of FCB, itself a member of the Interpublic Group (NYSE: IPG). Under its network umbrella, FCB Health has an impressive roster of separate full-service, multichannel healthcare agencies, including Area 23, Neon and Cure, as well as units focusing specifically on managed markets and medical education, Mosaic, ProHealth, Hudson Global and Trio. For more information, visit