Cannes Lions 2025 is continuing full steam ahead with another Grand Prix, as FCB India’s “Lucky Yatra,” created with the Mumbai Division of Indian Railways, has earned the coveted award in the PR category, which honors strategic and creative communication. This is the first-ever Grand Prix win for India in the PR Lions category.

“Lucky Yatra” tackles the widespread issue of ticketless travel faced by Indian Railways — one of the busiest transportation systems in the world — by turning every train ticket into a potential lottery win. Based on the insight that Indians spend over $30 billion annually on lottery tickets, this campaign transforms ticket-buying from a duty into a chance to win. Each ticket issued now includes a unique identification number that enters passengers into a daily cash prize draw.

Group CEO, FCB India & South Asia Dheeraj Sinha said, “This Grand Prix win is a special moment for our team and a shining example of work that embraces bold ideas and real impact. ‘Lucky Yatra’ addresses a business challenge head-on, showcasing the power of creativity in driving meaningful and measurable results. Congratulations to the entire team on this win, and thank you for continuously raising the bar on creative effectiveness.”

“‘Lucky Yatra’ reshapes how passengers view train tickets and demonstrates the power that creative commerce can have in sparking behavioral change,” continued Rakesh Menon, Chief Creative Officer at FCB Interface. “I’m incredibly proud of this recognition from Cannes Lions, and of the team for always seeing the potential within every challenge, and the opportunity that emerges when creativity is applied with purpose.”

All-aboard for more on this winning work