The winners of the 2024 London International Awards (LIA) have been announced and we’re delighted to share FCB has collected a grand total of 42 medals, including one Grand LIA, 20 Gold, 10 Silver, and 11 Bronze.

Our agencies in Canada, Chicago, and New York are taking home this astounding collection of medals for the work for Air Canada, BMO, the Canadian Down Syndrome Society, Digital Public Library of America, Dramamine, Michelob ULTRA, and Spotify.

FCB New York’s “Spreadbeats” campaign for Spotify was the big winner of the evening, taking home the Grand LIA in “Creativity in B2B,” as well as eight Gold, two Silver, and two Bronze. The campaign saw FCB New York hack the most analytical part of the media planning experience – the media plan itself – and create the first ever music video coded entirely in a spreadsheet.

But the music didn’t stop there, as FCB New York also received six Gold, two Silver, and two Bronze for “Lap of Legends,” the world’s first real vs. virtual F1 race for Michelob ULTRA.

FCB Chicago’s highly awarded campaign for Dramamine, “The Last Barf Bag,” shone once again, taking home five Gold, two Silver, and two Bronze. Based on the premise that Dramamine’s effectiveness is such that society is on the verge of eliminating air sickness, the campaign breathed new life into the humble barf bag with a 13-minute documentary paying homage to the hidden world of barf bag enthusiasts.

Our Chicago agency also received one Gold, two Silver, and two Bronze for “The Banned Book Club” for the Digital Public Library of America, a campaign that enables readers in specific locations across the U.S. to borrow banned books digitally when visiting their home library, thanks to localized mobile targeting (geofencing technology), as well as one Bronze for “HVR x HRV” for Hidden Valley Ranch.

Last but certainly not least, FCB Canada was awarded one Silver for “Ticket to Dream” for Air Canada, a film which celebrates how “one Canadian dream can lead to another,” and one Bronze for “Bills Paid on Time” for BMO, the first TikTok track that acts as a reminder for young Canadians to pay their bills.