Cannes Lions International Festival of Creativity 2025 was one for the history books — bringing in record-breaking heat and red-hot creative excellence. And FCB was right at the center of all the action, bringing home a whopping 56 Lions including one Titanium, four Grands Prix, 18 Gold, 20 Silver, and 13 Bronze for our teams in Brussels, Canada, Chicago, India, London, New York, and New Zealand.

It was another special year for our network, having been named “Regional Network of the Year, North America” for the seventh consecutive year. To consistently earn this top honor speaks to our enduring commitment to transformative creativity, and the belief that bold ideas can create meaningful, long-lasting impact.

But what stood out most from this year’s Festival was how we showed up as a strong, united global network. On the world stage, FCB was ranked the #3 Network of the Year.

Andrés Ordóñez, Global Chief Creative Officer of FCB said, “This achievement reflects the extraordinary collaboration across our global offices. It proves that when we unite different perspectives, push creative boundaries, and scale bold ideas, we don’t just win awards — we move business, shape culture, and change the game. Vamooos, FCB!!”

Danilo Boer, Global Creative Partner of FCB continued, “Across nine locations and in partnership with 15 incredible clients, this year's Festival felt like all the right forces came together. These honors reflect FCB's commitment to creating meaningful work. Work that unites us under a shared vision of greatness and drives results that truly matter. Together, we're not just imagining the impossible, we're making it a reality. Thank you to everyone — from the account teams, creatives, and producers, to strategists, data experts, and designers — who worked tirelessly to make unforgettable work.”

A shining example of this collective spirit in action is FCB Chicago’s “Caption with Intention.” The captioning design system, created alongside the Deaf and Hard of Hearing community in collaboration with the Chicago Hearing Society and Rakish Entertainment to improve entertainment accessibility, received a prestigious Titanium Lion. Often regarded as the most coveted Cannes Lions Award, the Titanium Lions recognize game-changing work that reshapes the creative landscape.

This project was the most awarded idea of the year, also winning three Grands Prix in the Design, Digital Craft, and Brand Experience & Activation categories. Most importantly, “Caption with Intention” reminded us all why we do what we do — to create work that drives meaningful action and leaves a mark on culture.

Our Chicago team received 13 total Lions, consisting of three Gold, three Silver, and three Bronze across “Caption with Intention,” “The Last Barf Bag” for Dramamine, a campaign that breathed new life into the "dying" air sickness bag, and “Smile 20” for Goody’s Pain Powder, which helped runners in the Knoxville Marathon push through the most challenging part of the race with an AI smile filter. These exceptional honors all culminated in FCB Chicago being named “Craft Agency of the Year” and ranking the #3 Agency of the Year globally.

Adding to the historic nature of the week, FCB India achieved a groundbreaking win for “Lucky Yatra.” The campaign, that tackles the issue of ticketless travel for Indian Railways through turning train tickets into a potential lottery win, was honored with a Grand Prix in the PR category. This is India’s first-ever Grand Prix in the category, marking a significant milestone and highlighting how local insights and deep cultural understanding can unlock global impact. The campaign also won six Gold Lions, one Silver, and one Bronze. To round out FCB India’s 10 Lion total, FCB Kinnect received a Silver Lion for “Too Yum to Cheer!” for Too Yumm!, a stunt that created the world’s first edible cheer signs.

FCB New York brought in a whopping 17 Lions, with five Gold, eight Silver, and four Bronze. “Drops of Hope” for Kimberly-Clark's Poise won two Gold, four Silver, and two Bronze. The campaign aims to help rural women in “health deserts” who have limited access to nearby health care, through testing urine in incontinence pads for health indicators. “Spreadbeats” for Spotify, which saw the creation of the first music video coded entirely in an Excel spreadsheet to capture media planner attention, also earned a Gold, along with two Silver and one Bronze. An additional two Gold and one Silver medals were given to “Tree Correspondents” for Hyundai Motor Company, a campaign that brings awareness through AI and sensor created emotional stories from the perspective of trees. Lastly, “Lap of Legends” for AB InBev and Michelob ULTRA, which saw the team launch the first-ever real vs. virtual F1 race, took home one Silver and one Bronze.   

Happiness, an FCB alliance, received five total Lions for “Burger to King” for Burger King — one Gold, three Silver, and one Bronze. The campaign placed Burger King directly in the gaming world with an interactive stunt on EA Sports FC that rewarded players who scored goals with a “Burger to King” player combo pass.

FCB Canada earned four total Lions, including one Gold, one Silver and two Bronze for “The Count” for SickKids Foundation, an emotional and motivating piece of film created as a part of the Fight For Every Birthday campaign on the hospital’s 150th anniversary.

And rounding out the wins for the week, FCB London won a Silver Lion for Andrex’s “Get Comfortable,” a campaign that aims to address toileting taboos, while FCB Aotearoa earned a Bronze Lion for “Awkboards” for Life Pharmacy, a campaign that set out to destigmatize “awkward” store purchases.

Tyler Turnbull, Global CEO of FCB, reflected on the wins: “To receive these wins is a true honor, but even more so, they reaffirm our core belief in the exponential power of creativity. It’s our network’s bold thinking and relentless drive to make the impossible, possible that continue to deliver results that resonate far beyond the stage.”

Cannes Lions 2025 may have come to a close, but as always, the work is Never Finished. And at FCB, that’s exactly how we like it.