Born as Capurro, we are one of the oldest agencies in Uruguay. In 1998, through a management buyout, the agency changed its name to EFPZ. Today, as part of our affiliation with the FCB network, we are FCB Montevideo. The agency is run by Agostina and Bruno Ponzoni, daughter and son of Aldo Ponzoni, one of the original founders. Agostina is from the ad industry and Bruno is from the financial industry. They are two young and thriving professionals.