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LG Electronics Inc. is a global electronics company headquartered in Seoul, South Korea, and is part of the LG Group, employing 82,000 people working in 119 local subsidiaries worldwide. It’s one of the largest manufacturers of home electronics and home appliances, mobile phones, computers and tablets worldwide. They are leading the television technological revolution, and pioneered the OLED TV – arguably the world’s best television experience. However, to create a more emotional connection between their products and the passions of consumers, LG had to bust out of the "tech and spec" rat race.