Paradise Hill

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Ministry of Social Development - Paradise Hill

Most people in NZ believed domestic violence was a low socioeconomic issue. In reality, it affects 1/4 of high-income homes. But as it happens behind closed doors, no one knew and couldn’t help. So we partnered with NZ’s premium home and lifestyle magazine and brought this hidden reality to the attention of the nation in the most unexpected way. The campaign received nationwide press coverage, reaching over 1.1 million Kiwis – 10x the magazine’s readership and 1/4 of the NZ population

Awards

  • Spikes Asia

    Spikes Asia

  • Andy Awards

    Andy Awards

  • D&AD Awards

    D&AD Awards

  • Cannes Lions

    Cannes Lions

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