Netflorist ActivationView the Work
Netflorist - Netflorist Activation
Most men don’t see the point of sending flowers. This campaign for South Africa’s largest online florist set out to change that. We knew that if we could get guys to understand just how much receiving flowers meant to their wives and girlfriends, maybe they’d send them more often. Introducing the Netflorist Happy Cam. By clicking the Happy Cam button on our website, guys were given the opportunity to see what our delivery team sees every day – the ecstatic reactions of the recipients. And then share them with their friends.
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