Michelob ULTRA - Golf Returns to the GamesView the Work
Anheuser-Busch - Michelob ULTRA - Golf Returns to the Games
With golf returning to the Olympic Games for the first time in 112 years, Michelob ULTRA is ready to tee up the excitement in Rio to rally fans in celebrating the sport — showing their support for Team USA.
To do so, Michelob ULTRA is debuting a unique video with a comedic tone featuring pro golfer Scott Langley in action. For the video, Michelob ULTRA enlisted Nilson César, a famous Brazilian sports announcer, to narrate the spot in a way that only he could — conveying excitement through his mastery of language, his enthusiasm, and the use of words that, while normal for soccer, make us all look at golf in a whole new way.
This is all part of Michelob ULTRA’s way of celebrating the return of the sport, as an official sponsor of the PGA Tour and the PGA Tour Champions, while simultaneously paying homage to the well-known excitement that Olympic host country Brazil has for the game of soccer.
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