Mondelez - Eclipse

Talk about creating content for a brand! FCB Inferno, in partnership with PHD media, turned the March 20, 2015 solar eclipse into the #Oreoeclipse, generating fun and chatter around a brand built on playing with its food. An outdoor digital billboard in Piccadilly Circus featured an OREO biscuit crossing the creme in tandem with the actual eclipse in real time. Now that’s viewing an event through the lens of an OREO.

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