Anheuser-Busch - Michelob ULTRA

Michelob ULTRA is not just a beer brand.  It is not just a fitness brand.  It’s both: a beer with lower carbs and calories that doesn’t sacrifice on taste.

“Breathe” celebrates the power of a breath and the time and energy it takes to lead a social and active life. The sound of breathing is connected to the sound of a bottle opening, highlighting the connection between the effort that goes into being active and being social. With this spot, FCB debuts the new Michelob ULTRA campaign, “Brewed for Those Who Go the Extra Mile.”

Make change happen