Sony - Bottled Walkman

Music is the ultimate performance enhancer. It lifts your mood, distracts you from fatigue and is proven to increase your endurance. And thanks to the advent of MP3 players, athletes of all kinds can now take advantage of it while they work out. Well, unless you’re a swimmer, of course. But with Sony’s new waterproof Walkman, swimmers no longer need to suffer in silence. So to make sure they heard about this new product, we created a groundbreaking packaging innovation that instantly dramatized the product benefit, and allowed us to take the waterproof Walkman from the high-end or specialty retailers and put it in something swimmers could find in every fitness center the world over.

Awards

  • Cannes Lions

    Cannes Lions

  • Spikes Asia

    Spikes Asia

  • Effie Awards

    Effie Awards

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