Project Literacy - Alphabet of Illiteracy

Multinational learning company Pearson briefed FCB Inferno on behalf of Project Literacy to raise awareness of the scale, severity and consequences of illiteracy. Illiteracy, which affects 1 in 10 people globally, is a significant contributor to many of the world’s worst problems, such as radicalization, poverty and gender inequality. Using the building blocks of reading and writing – the alphabet – FCB Inferno has created the "Alphabet of Illiteracy": An A-to-Z of 26 major issues, carefully researched, which tie literacy to different global problems that could, in part, be overcome by greater literacy.

Awards

  • D&AD Awards

    D&AD Awards

  • Cannes Lions

    Cannes Lions

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