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Mosaic Managed Markets Strengthens Strategic Planning

Press Release - New York, 18 October 2013

Strategic planning master Doug Wynn has joined Mosaic Managed Markets, a Draftfcb Healthcare full-service affiliate, as Senior Vice President, Director of Managed Markets Strategic Planning. Mr. Wynn is an expert in payer marketing, managed care decision-making and pharmaceutical brand development for Specialty Pharmacy and Primary Care products. He will oversee strategic planning for both existing clients and new business opportunities.

Wynn comes to the agency from Hobart Group Holdings, where he led its Manhattan office’s payer strategy team. Earlier in his career, he served as a United Healthcare Director of Pharmacy for The State of New York’s Empire Plan. As part of United Healthcare’s core pharmacy leadership team, he was responsible for directly managing the custom Preferred Drug List, optimizing Health Economics and Outcomes initiatives, as well as overseeing Specialty Pharmacy programming strategies and Behavioral Health initiatives.

Wynn is a licensed pharmacist with more than 20 years of healthcare experience, including hospital and retail pharmacy management, as well as biopharma experience having worked in specialty pharmaceutical sales and managed care sales training for Endo Pharmaceuticals. Wynn holds a B.S. in Pharmacy from Duquesne University School of Pharmacy in Pittsburgh.

"Doug brings comprehensive knowledge and a multi-faceted background to Mosaic and our clients. I am confident that he will provide a fresh and productive perspective, along with unique experience and energy to the agency," said Doug Jordan, EVP, managing director of Mosaic Managed Markets.

"I am thrilled to join such a bright and driven team at Draftfcb Healthcare and Mosaic Managed Markets. The factors shaping the formulary decision-making process are complex, ever-changing and quite varied," Wynn said. "Having been a payer, I am excited to bring real world, decision-making perspectives to the table that will give our clients all of the necessary building blocks to build a successful brand."

About Mosaic Managed Markets
Mosaic Managed Markets is Draftfcb’s full-service healthcare communications agency that specializes in working with brands to achieve targeted market access and reimbursement objectives. We use proprietary research and analytics to study the market landscape uncovering unique, actionable insights and opportunities. In addition, we conduct formulary assessments, KOL mapping, and account segmentation to refine strategies that drive ingenious creative solutions.

Our team brings clients added value through rigorous quality control processes, expert project and financial management, and broad regulatory committee experience. From initial creative ideation to tactical execution, you can expect eye-catching, results-driven communication tools and resources that will empower your brand in the payer world and beyond.