Horizon FCB Dubai Hires Planning Director Munther Al-Sheyyab
Horizon FCB Dubai announced today that Munther Al-Sheyyab has joined the agency as Planning Director.
“Munther has a reputation for combining fantastic strategic insights, inspiring partnerships with creative teams and possessing the confidence of a true adman. Coupled with a strong understanding of the Arab consumer, the desire to grow and a friendly personality, I am excited to have him be part of our team,” said Horizon FCB Group Managing Director Mazen Jawad. “He has so much energy, ideas and drive, we feel Horizon FCB will be the right place where he can unleash his full potential.”
Al-Sheyyab started his career as a Business Management Consultant at Ernst & Young Amman where he worked on projects across Amman, Palestine and Libya before joining Young & Rubicam Amman in 2011 as Deputy Head of Planning Department – Strategic Planner. There he built brands for clients in the Retail, Banking, Automotive, Aviation, Real Estate and FMCG’s sectors, as well as managing the planning department and working on business development. In 2013 Al-Sheyyab moved to Young & Rubicam Group Dubai as Strategic Planner, where he won two Dubai Lynx Grand Prix and a Bronze Cannes Lion for Coca-Cola Middle East’s “Hello Happiness”.
Al-Sheyyab said, “My nomadic childhood, surrounded by different cultures, attitudes and behaviors, made me interested in what makes people tick, and starting out as a management consultant showed me the value of understanding clients’ business problems. I share Horizon FCB’s belief that we need to go beyond simple awareness – really aiming to change consumers’ behavior – to solve these problems. Adding that to what I saw of the internal culture, it felt like a natural fit for me.”
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 offices in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).