Hellocomputer Throws Hat into the Digital Media Planning Ring
Hellocomputer, highly respected for its ability to develop left-field strategic marketing solutions, has thrown its hat into the digital advertising media planning ring with the launch of an in-house digital media solutions department.
One of South Africa's leading digitally-led marketing agencies and a member of the Draftfcb South Africa partnership, Hellocomputer intends providing strategy, planning, implementation, campaign management, performance management and reporting across the full spectrum of digital advertising mediums.
Its Managing Director, David Moffatt, said that there is a definite gap in the online media planning arena for a company with a solid track record for delivering performance-orientated creativity to tackle online media with a similar spirit. Therefore the establishment of the department is a logical extension of the current Hellocomputer offering.
The agency's digital media specialist, Klaus Germann, previously built Internet AdSales which was South Africa's largest independent online media sales house. It was ultimately acquired by Kagiso Media, following which Germann went on to play an integral role launching Kagiso's digital media sales house before joining Hellocomputer.
Germann said: "As you might expect, Hellocomputer is taking a creative approach to identifying and engaging audiences in the most contextually relevant manner. This is facilitated by a powerful suite of technology that will consistently garner superior results for our clients.
"We live in an age where we can use an internet user's digital fingerprint to serve a specific message to that user at a future date determined by or based on his or her specific interaction with an advertising campaign, or even the brands own online properties.
"Too few advertisers are seeing the benefit of optimising online media performance and it's Hellocomputer's aim to make it simple to take advantage of data driven tactics.
"We'll also leverage insights associated with this data in real time through powerful technolgy that exists within our listed parent company Interpublic Group (IPG)."
Draftfcb places equal emphasis on creativity and accountability, science and art. We are made up of a diverse, passionate group of thinkers, creators, poets, artists & technologists devoted to creating brilliant ideas that change behavior. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. Our worldwide network now spans 151 offices in 90 countries, with nearly 8,600 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.Draftfcb.com.