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HackerAgency and FCB New Zealand Announce Strategic Partnership

Press Release - Seattle, 23 March 2015

Collaboration to focus on direct response marketing and knowledge exchange

Global digital/direct marketing agency HackerAgency announced today that it has entered into a strategic partnership with FCB New Zealand. The agencies will work together to establish a digital/direct marketing practice in New Zealand to better service global accounts. The partnership expands the global footprint of HackerAgency, which currently serves clients from worldwide offices in SeattleMunichPragueBeijing and Shanghai.

The opportunity to capitalize on both agencies' areas of expertise was the catalyst behind this partnership. HackerAgency brings deep experience in one-to-one marketing, a test-and-learn ethos and a data-focused philosophy to the partnership. FCB New Zealand provides deep strategic insights in consumer behavior change and broad category experience in financial services, auto and retail. The partnership enables both agencies to expand their capabilities through knowledge exchanges and creates the opportunity for joint new-business endeavors.

"We're thrilled to be working with FCB New Zealand to establish what we believe will be a powerful direct marketing practice in the country," said Spyro Kourtis, President and CEO of HackerAgency. "The combined talents of HackerAgency and FCB New Zealand will create an exceptional offering mix for global brands looking to maximize their direct and digital campaigns."

Brian van den Hurk, CEO of FCB New Zealand, added, "HackerAgency is providing clients across the globe with cutting-edge, data-driven CRM systems. This partnership will enable us to expand our offerings to existing clients and bring our joint services to new clients in New Zealand."

About HackerAgency  
Founded in 1986, Seattle-based HackerAgency, with offices in MunichPragueBeijing and Shanghai, is a global digital/direct marketing agency with expertise across all media channels and a focus on the metrics that matter. Success generating ROI for clients makes HackerAgency a leader in the world of CRM. From "Leads to Loyalty," HackerAgency develops and deploys data-driven strategies and creative that engages and compels customers to take action. Brand-name clients include AT&T, Coca-Cola, Volkswagen, Skoda, One Medical Group, Essence Healthcare, Hyatt, Highmark Blue Cross Blue Shield, AAA, Microsoft and YMCA. Learn more about HackerAgency at www.HAL2L.com.

About FCB
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 offices in 80 countries, the company is part of the Interpublic Group of Companies (NYSE:IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).