FCB Wins Grand Prix and Eight Health Lions
NEW YORK, June 24, 2016 – FCB Health along with the FCB network brought home nine top awards at the 2016 Lions Health awards, part of the Cannes Lions International Festival of Creativity. In total, the network was honored with a Grand Prix, two Gold Lions, four Silver Lions and two Bronze Lions.
The annual awards showcase and celebrate the life-changing innovations, trends and technology that are transforming the healthcare and pharmaceutical industry.
FCB Inferno’s “Project Literacy” received the Grand Prix in the Lions Health & Wellness category out of an impressive total of 2,023 entries. The award-winning campaign shows the real costs of illiteracy and also contains an “Alphabet of Illiteracy,” which consists of illustrations for each letter of the alphabet, representing a problem that illiteracy fuels. This year’s Grand Prix is the second consecutive Grand Prix that FCB Inferno has brought home. Last year the agency won the Lions Health Grand Prix for Good for “This Girl Can” for Sport England.
FCB accounted for 42 percent of the U.S. shortlists in the Health and Wellness and Pharma categories. Area 23, an FCB Health Company, hauled in seven shortlists while sister-agency Neon brought in an additional one.
The full list of winners includes:
Grand Prix – “Project Literacy” by FCB Inferno for Pearson
Gold – “Project Literacy” by FCB Inferno for Pearson
Gold – “Color for the Colorblind” by FCB Chicago for Valspar
Silver – “Color for the Colorblind” by FCB Chicago for Valspar
Silver – “Paradise Hill” by FCB New Zealand for It’s Not OK
Silver – “Testi-monials (Jabu)” by FCB Cape Town / Hellocomputer for CANSA
Silver – “Testi-monials (Darryl)” by FCB Cape Town / Hellocomputer for CANSA
Bronze – “Keep Farts Funny” by FCB Chicago for Meredith’s Miracles
“It’s extremely rewarding to be recognized by the premier global advertising festival for the tremendous creativity represented by so many FCB Health agencies and the FCB agencies around the world,” said Dana Maiman, president and CEO of the FCB Health Network.
According to Rich Levy, chief creative officer of the FCB Health Network, and Pharma Lions juror, “My experience on the pharma jury confirmed that the best work is coming from all over the world, including our global FCB companies. Our work has been pushing the boundaries of what is considered pharma advertising. We’ve been finding new ways to address clients’ business problems thought mediums and messages that were once considered off-limits, and it’s paid off with the creative results we’ve seen.”
FCB Health’s Joseph Riippi, VP creative director, and Maria Haro, EVP creative director, were invited to participate in the RB & Lions Health Innovation Hack. The two were part of a group from top international advertising, creative, marketing and digital agencies, along with some of the world’s brightest entrepreneurial minds. The individuals were split into three groups and were given 24 hours to create and prepare a pitch for new products that will reduce the impact of air pollution on children in India. Riippi’s group won the RB & Lions Health Innovation Hack Lion for their idea that encourages the improvement and training of the lungs through a specially made toy kazoo.
About the FCB Health Network
With more than 30 years of experience marketing to healthcare professionals, patients and consumers, FCB Health produces work that is both strategically relevant and creatively compelling. The Agency provides its clients with multichannel capabilities, including payer strategy and marketing, professional education, scientific services, strategic planning and media services. Its high energy, diverse culture and global network have resulted in a robust client roster, including AbbVie, Amgen, Boehringer Ingelheim, Bristol-Myers Squibb, J&J, Lilly, Novartis and Takeda. It was named “Agency of the Year” by Medical Advertising News in 2006, 2009 and 2015 and by Medical Marketing & Media in 2007, 2010 and 2013. For the past six out of seven years, an FCB Health Company was named Most Creative Agency by Medical Advertising News.
FCB Health is a unit of FCB, itself a member of the Interpublic Group (NYSE: IPG). Under its network umbrella, FCB Health has an impressive roster of separate full-service, multichannel healthcare agencies, including Area 23, Neon and FCB Cure, as well as units focusing specifically on managed markets and medical education, Mosaic, ProHealth, Hudson Global and Trio. For more information, visit www.fcbhealthcare.com.
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).