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FCB Mexico Wins the Pitch of Caliente Interactive, Leader in the Gambling Category in the Country

Press Release - Mexico, 16 April 2015

Mexico City, April 15, 2015 - After capturing the entire business of its client Bimbo, together with its sister agencies from the IPG group, the success goes on for FCB Mexico.

Caliente Interactive, a subsidiary of Grupo Caliente, Mexico’s top gambling company, chose FCB Mexico as its strategic and creative partner to manage the communications related to the launch of its Caliente Sports App mobile platform. The app is the most advanced in the gambling world, as it allows users to have a fast but safe interaction from any smartphone or tablet. 

The relationship between Caliente Interactive and FCB Mexico began last February as the agency created the materials in preparation for the launch of the Caliente Sports App. This included the campaign assets for graphics, audiovisual and digital media efforts, as well as activations, promotions and content. 

About FCB

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company focused on changing consumer behavior for the benefit of clients, colleagues and communities. With more than 8,000 people from 120 offices in 80 countries, the network brings strong understanding of local markets and cultures while continuing a heritage of creativity and success dating from 1873. For further information, visit  FCB is part of the Interpublic Group of Companies (NYSE:IPG).