FCB Chicago Enriches Planning Team
Multicultural Specialist Walter Boza Joins Agency as SVP, Strategic Planning Director
FCB Chicago announces international advertising executive and FCB veteran Walter Boza has joined the agency as SVP, strategic planning director. Boza hails from FCB Caracas, where he was general manager of the Venezuelan agency.
Boza brings more than 20 years of international advertising experience in consumer research, strategic planning, account management and agency management to his role. While at FCB Caracas, he led the agency to numerous new business wins while enhancing its creative output. In his new post, he will leverage his expertise to oversee FCB Chicago’s multicultural planning function, reporting to John Kenny, EVP strategic planning director.
“Walter set a new precedent for the Caracas office, helping it raise the creative bar and enabling it to be routinely named one of the country’s top creative shops,” said Michael Fassnacht, president and CEO of FCB Chicago. “We know he will bring enthusiasm and momentum to our team in Chicago as we grow our presence in today’s cross-cultural marketplace, where powerful human truths across all cultural groups are the key for success.”
Prior to his role at FCB Caracas, Boza served as management and planning director in the agency’s former Puerto Rico office. While there, he established the planning discipline and maintained full responsibility for account management and strategic planning. His background also includes a stint as vice president of strategic planning for FCB Caracas, country director and regional account director for Ipsos ASI in Caracas, and research analyst for the Latin American division of GTECH in Boca Raton, Florida.
“I am truly excited to join the Chicago office with its legacy of innovative, iconic advertising” said Boza. “This new challenge is a natural transition for me, both professionally and personally. We have a great team in place and I’m confident we can become a game changer in the multicultural market.”
Irene Aguilera, previously VP of marketing and development for FCB Caracas, has replaced Boza as general manager of the Caracas office.
Boza earned his master’s degree in communication management from the University of Southern California in Los Angeles and his bachelor’s degree in communication with a concentration in advertising and public relations from the Universidad Católica Andrés Bello in Caracas.
With more than 140 years of communications expertise, FCB’s worldwide network spans 150 offices in 90 countries, with over 8,000 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.fcb.com. Follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).