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FCB Brasil Promotes Joanna Monteiro

Press Release - Sao Paulo, 02 July 2015

After three years with FCB Brasil’s creative department, Joanna Monteiro has just been promoted to the position of CCO (Chief Creative Officer) at the agency.

“In addition to creative excellence, Joanna is a very talented manager. We saw in her the perfect person to occupy this position. It’s the natural result of the work she has been delivering since she arrived,” said Aurélio Lopes, president of FCB Brasil.

Joanna came to FCB in 2012 when Pedro Cruz, the agency’s COO, invited her to join the company as creative executive director. Soon thereafter, she invited Max Geraldo to join her in the leadership of the department. Together they won, in 2013, three Lions at the Cannes Lions International Festival of Creativity. In 2014 came 17 Lions, including a Grand Prix, and have also won over one hundred national and international awards. That same year, they were both promoted to creative vice presidents and, by the end of the year, had both made the Big Won Report’s list of Top 10 most award-winning executive creative directors in the world.

In 2015, FCB Brasil brought home 11 more Lions from the Cannes Festival, including three Golds. This recognition goes hand in hand with winning over accounts like Smiles and ZAP, and with major results achieved for brands such as NIVEA, SKY, OREO, Club Social, Nestlé Grego, Chamyto, Chambinho, Universidades Cruzeiro do Sul, Campari and HP, among others.

Also in 2014, Monteiro was elected the most creative woman in the world by U.S. electronic magazine Business Insider and appeared in Advertising Age’s yearly list of the 50 most creative people in the world, among names such as Anthony Bourdain, Pharrell Williams and Richard Linklater, to name a few. She was president of the jury for the mobile category of the 2015 Cannes Lions International Festival of Creativity.

“Joanna is the right fit for FCB’s challenges. Leading the creative department at a truly integrated agency requires a special talent. When I think about someone who understands the specifics of a project and can take FCB to another creative level, Joanna’s is the first name that comes to mind,” says Pedro Cruz.

Joanna Monteiro began her career as a copywriter at Ogilvy.  She has worked at DPZ, W/Brasil and Africa – three Brazilian advertising icons. She holds a bachelor’s degree in Arts from UNB and a graduate degree in Advertising and Marketing from ESPM. Max Geraldo, as creative VP, remains the new CCO’s partner and right-hand man.