Draftfcb Signals New Ambition With Awards Weekend Royal Flush
Full-service agency Draftfcb Cape Town has signalled a new ambition with its performance a Royal Flush at the prestigious Loeries Creative Week (September 20-22) in the Mother City.
Loeries Creative Week Cape Town has become an annual creative hub where over 4000 members of the brand communication industry meet and network, and are inspired and educated by the power of creative communication.
The two awards evenings taking place during the week are the Pendoring Advertising Awards, which recognises communicating in the home language of the target market, be it Afrikaans, Zulu, isiXhosa, and so on; and the countrys premier awards for the local advertising industry, The Loerie Awards.
Draftfcb Cape Towns Royal Flush during the week included a Loerie Grand Prix, a Pendoring Gold, a handful of Loerie and Pendoring Silvers, and a clutch of Loerie Bronzes.
It comes hot on the heels of the agencys wins at the 60th annual Cannes Lions International Festival of Creativity where it beat off competition from around the globe to win a Silver and a Bronze Lion.
The agencys recent awards performance puts it in a Top 3 position in Cape Town, a ranking new Managing Director, Eric D'Oliviera, fully intends holding on to in the short term, and improving in the medium.
"I couldnt have asked for a more fulfilling and rewarding first few months on the job," he said.
"Our awards performance, our best at Loeries, certainly puts the spotlight on our new ambition, which is manifesting in the creative talent were attracting and hiring from Johannesburg and other Cape Town agencies," added Executive Creative Director, Mike Barnwell.
"In a few months time, we move to new offices in a way, I suppose that will complete our overhaul. Well done to everyone involved in our award-winning work. I think its fair to say, the new Draftfcb Cape Town is taking shape," said Barnwell.
Draftfcb Cape Towns 2013 Loerie Awards are:
Grand Prix Engen Fire Blanket (Alternative Media and Field Marketing)
Silver Engen Fire Blanket (Ubuntu Award)
Bronze Vital Health Foods Viral Boost The Worlds Smallest Big Idea (In-Store)
Bronze Peninsula School Feeding Association (Radio)
Draftfcb Cape Towns 2013 Pendoring Advertising Awards are:
Gold Engen Fire Blanket
Three (3) Silvers Pendoring 2012 campaign
Draftfcb Cape Towns 2013 Cannes Lions International Festival of Creativity wins are:
Silver Engen Fire Blanket (Ambient Small Scale Special Solutions)
Bronze Vital Health Foods Viral Boost The Worlds Smallest Big Idea (Best Temporary In-Store Displays in a Promotional Campaign)
Draftfcb places equal emphasis on creativity and accountability, science and art. We are made up of a diverse, passionate group of thinkers, creators, poets, artists & technologists devoted to creating brilliant ideas that change behavior. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. Our worldwide network now spans 151 offices in 90 countries, with nearly 8,600 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.