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Draftfcb Puts In A Sharp Performance At Pendoring

Press Release - Johannesburg, 24 September 2013

Draftfcb South Africa put in a sharp performance at the 2013 Pendoring Advertising Awards in Cape Town last night (September 20) winning a total of seven awards, including the Prestige Award.

Taking it and clients to the stage were Draftfcb Johannesburg’s campaign for Toyota ‘Taai Oumas, Taai Tieners, Taai Meisies’, which won the Prestige Award as well as a Radio Gold.

Another radio campaign by Draftfcb Johannesburg for Toyota Automark was awarded a Radio Gold in the Truly South African category while Draftfcb Cape Town’s Fire Blanket Calendar for Engen was awarded Gold in the Truly South African general category.

Draftfcb Cape Town’s work for Pendoring 2012 won that agency three Silvers. In the category Television/cinema with a production budget less than R500 000 it was ‘Afrikaans Kom Kaap Toe’ while in the Posters, it was ‘Vat Oor: Sydney, Vat Oor: Londen, Vat Oor: Tokio’. ‘Vat Oor: Sydney, Vat Oor: Londen, Vat Oor: Tokio’ also won in the Craft category for illustration.

Over the past 19 years, Pendoring has become much more than just an awards event. Today it is aimed at creating greater awareness of the power of communicating in the home language of the target market, be it Afrikaans, Zulu, isiXhosa, and so on.

The Draftfcb group has a reputation for producing South Africa’s most loved advertising, across the country’s myriad languages.

In 2009, it took home a Silver Loerie in The Loerie Awards’ New Voice Non-English category, only to follow that performance in 2010 with a Gold and a Silver. It is the most recognised agency in this category.

At the Pendorings, it is a regular runaway winner: in 2002 first place honours in nine of the 17 categories as well as the Prestige Pendoring, which is awarded to the best campaign overall; in 2009 it took home 12 Gold Pendorings, and in 2011 notched up five Golds, five silvers and the Prestige Pendoring.

"Since the inception of Pendoring in 1995, Draftfcb has consistently performed excellently, more often than not leading the pack in terms of Gold and Silver Pendoring trophies, as well as the Prestige Award," said Draftfcb Chief Creative Officer, Brett Morris.

"Our performance this evening proves yet again our team’s uncanny ability to communicate with South African consumers in their mother tongues in a manner that touches their hearts and souls. Respect to all."

Draftfcb’s 2013 Pendoring winners were:

PRESTIGE AWARD
Title: Taai Oumas, Taai Tieners, Taai Meisies (Campaign)
Agency: Draftfcb, Johannesburg
Advertiser: Toyota
Agency Producer: Evelyn Bonase
Creative Director: Tian Van Den Heever
Executive Creative Director: Brett Morris
Production Company: Sonovision
Writer: Nerine Gardiner

GOLD: RADIO
Title: Taai Oumas, Taai Tieners, Taai Meisies (Campaign)
Agency: Draftfcb, Johannesburg
Advertiser: Toyota
Agency Producer: Evelyn Bonase
Creative Director: Tian Van Den Heever
Executive Creative Director: Brett Morris
Production Company: Sonovision
Writer: Nerine Gardiner

GOLD: TRULY SOUTH AFICAN - RADIO
Title: Warranty, Elijah, Mega Mileage Bonanza (Campaign)
Agency: Draftfcb, Johannesburg
Advertiser: Toyota Automark
Agency Producer: Evelyn Bonase
Creative Director: Grant Sithole
Executive Creative Director: Brett Morris
Music & Sound: Finetune Refinery
Producer: Finetune Refinery
Writers: Thabang Manyelo, Vuyo Mpantsha, Lazola Gola, Napoleon Masinga

GOLD: TRULY SOUTH AFRICAN - GENERAL
Title: Fire Blanket Calendar
Agency: Draftfcb, Cape Town
Advertiser: Engen
Agency Art Directors: Shani Ahmed, Paul Carstens, Sharleen Hollick, Anna Marjoribanks
Executive Creative Director: Mike Barnwell
Writer: Aaron Harris

SILVER: TELEVISION/CINEMA (with a production budget less than R500 000)
Title: Afrikaans Kom Kaap Toe
Agency: Draftfcb, Cape Town
Advertiser: Pendoring Reklametoekennings 2012
Agency Art Director: Riaan van Wyk
Agency Producer: Vanessa Parkin
Animation: Blackginger
Cinematography: Hein de Vos
Creative Director: Aaron Harris
Director: Anna-Lize Mostert
Editing: Upstairs Post
Executive Creative Director: Mike Barnwell, Francois de Villiers
Music & Sound: Frequency
Producers: Ben Kaufman, Jenny Brown
Production Company: 7Films
Writer: André de Wet

SILVER: POSTERS
Title: Vat Oor: Sydney, Vat Oor: Londen, Vat Oor: Tokio (Campaign)
Agency: Draftfcb, Cape Town
Advertiser: Pendoring Reklametoekennings 2012
Art Director: Riaan van Wyk
Creative Director: Aaron Harris
Executive Creative Directors: Mike Barnwell, Francois de Villiers
Illustrators: Clement De Bruin, Kronk
Writer: André de Wet

SILVER: CRAFT - Illustration
Title: Vat Oor: Sydney, Vat Oor: Londen, Vat Oor: Tokio (Campaign)
Agency: Draftfcb, Cape Town
Advertiser: Pendoring Reklametoekennings 2012
Art Director: Riaan van Wyk
Creative Director: Aaron Harris
Executive Creative Directors: Mike Barnwell, Francois de Villiers
Illustrators: Clement De Bruin, Kronk
Writer: André de Wet