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14 Ads That Changed The World

Article - , 19 August 2014

1907: Sunkist Orange Juice

In the early 1900s, orange growers in California had a major problem: they were picking way more oranges than anybody wanted to buy.

So in 1907, the California Fruit Growers Exchange went to see Albert Lasker at the Lord & Thomas advertising agency to see what he could do.

His solution was to rebrand the California growers under one name, Sunkist. More importantly, he helped them popularize a new use for the fruit: orange juice.

Soon, Sunkist was teaching people how to squeeze the juice out of their oranges and selling them juicers to do it. Today, the product is an instrumental part of breakfast across the United States.