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Vultures Warn, the initiative that locates Lima’s polluted areas with the help of the capital’s most emblematic birds

Press Release - LIMA, PERU, 13 January 2016

LIMA, Peru, January 13, 2016 — Every time we look up at the pale gray Lima sky, there they are, flying overhead like shadowy lookouts. Vultures, those birds that provoke a certain feeling of distrust due to their ugly appearance and the fact that they scavenge through garbage, have now become our partners in the effort to improve Lima’s environment. Thanks to the Peruvian government, through the Ministry of Environment (MINAM), and support from the United States government, through the United States Agency for International Development (USAID), the Vultures Warn movement was launched within the framework of the “Pon de tu Parte” (Do Your Part) campaign.

Vultures Warn is an initiative to identify polluted areas of Lima and is being carried out by 10 real vultures. These birds, which are equipped with ultra lightweight cameras and GPS, are already revealing the most intensely affected parts of the capital through the www.GallinazoAvisa.pe website and social media. The movement makes it possible to document the enormous amount of garbage found on the streets through photos and videos. It informs the public about the amount of garbage produced, how it should be handled, and recycling. It encourages people to join the Vulture Brigade by taking action on the ground.

“We promote this initiative for the purpose of raising awareness about the importance of solid waste management and garbage collection in the city, in order to encourage action and engagement in favor of the environment,” explained Peru’s Minister of Environment, Manuel Pulgar-Vidal.

The FCB Mayo agency and its digital partner, SrBurns, helped create Vultures Warn. “We discovered that, in Lima, nobody knows more about garbage than vultures. Because they clean up garbage, they’ve been essential since colonial times. Therefore, what we did was to use vultures like radar devices and as awareness raisers. Now, from the virtual map on the website, we know which places most need help from people. Although the vultures sound the warning, it is people who must act,” explained Daniel Sacroisky, FCB Mayo’s creative director, who heads the campaign.

If you’d like to be a “Land Vulture” and participate in this movement by reporting any piles of trash you see, and to help make Lima a less polluted city, register at www.GallinazoAvisa.pe (AVISA/WARN button) and join the conversation in social media using the hashtag #GallinazoAvisa.

 

Participate in Vultures Warn:

Website: www.GallinazoAvisa.pe

Facebook: https://www.facebook.com/GallinazoAvisa

Twitter: @GallinazoAvisa

YouTube: https://www.youtube.com/channel/UCim34bddqWLXzycr42qhFTw

Official hashtag: #GallinazoAvisa

 

Campaign videos:

Gallinazo Avisa, tú actúas (Vultures Warn, you act):

https://www.youtube.com/watch?v=YPf_weDJ6aM

 

About FCB

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).