During the month of April 2014, in celebration of “Freedom Month, “Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy and the birth of the “Rainbow Nation.”
Using sunlight, water, some fancy science and a little bit of magic, FCB Johannesburg – along with a technical team led by a globe-trotting rainbow-maker from the U.S. – conjured up some rainbows in the Johannesburg Central Business District.
“In the lead-up to Freedom Day, we wanted to go further than reminding South Africans of our heritage. We wanted to create a symbol of our diversity and celebrate the fact that as a nation we have come so far. Coca-Cola aims to inspire moments of optimism and happiness, and rainbows can do both,” explains Sharon Keith, marketing director for Coca-Cola South Africa.
Watching a couple of Jamaicans jettison down an icy track at 80 something mph is cool. Watching them jettison down that track with a customized, downloadable reggae soundtrack is even cooler. Or hotter. That’s why we created, “The Bobsled Song.” A catchy island groove that syncs perfectly with the twists and turns of Sochi’s track. And even though the team didn’t medal, they received gold when it came to support and positive vibes worldwide.
You can control many things in business, but plain old bad luck isn't one of them. This new spot for NZ Insurance tells an epic story of misfortune in the form of a simple, yet slightly demonic office chair that gets passed from business to business, causing absolute havoc.
Thanks to a solar panel as thin as paper, our unique print ad for NIVEA Sun allowed people to plug in and actually charge their cell phones while enjoying the sun with the protection of NIVEA Sun products.
The #HowDoYouKFC campaign shows fans fun and innovative ways to enjoy KFC® chicken. So how do you KFC during prom season? With a delicious chicken corsage. This short film shows a boy who woos his prom date with a delectably delightful accessory. Thanks to KFC, truly romantic days are back.
What a scream! To help poor Linda Dotson Wooley, widow of famed actor/country singer Sheb Wooley, whose famous scream has been used in hundreds of movies, Spanish cable company Canal+ partnered with FCB Spain and FCB Los Angeles to create a “mockumentary” and “scream bank” to allow Linda to watch movies again. In the hilarious 2-minute film, it’s revealed that Linda is constantly caught off guard by the painful scream Sheb recorded in 1951 for the movie Distant Drums, which has been used in more than 200 movies to date, including the Star Wars saga. Lucas Sound engineer Ben Burtt gave the now-mythic scream a name: the Wilhelm Scream. Visitors to www.leavewilhelmalone.com are encouraged to donate their screams to the bank so Sheb’s won’t constantly be used, thereby ending Linda’s suffering.
The Johannesburg Zoo needed a social media solution that would keep zoo news and causes top-of-mind. So we created the World’s First Live-Tweeting Honey Badger to be their spokes-animal. By enabling an animal to tweet directly to the public, we solved the zoo’s communication challenge and completely innovated the way social media can be approached and used.
On the heels of the Jamaica Tourist Board’s new “Get All Right” campaign launch, we developed a never-been-done-before way to help bring the stress-free vibe of Jamaica to New York. And how did we do this? We created the world’s largest stress ball in the middle of the world’s most stressful place, Times Square. With live reggae musical performances, vacation giveaways and mini stress ball handouts, we helped New Yorkers “Get All Right,” even if for just a few moments.
As part of the 100th birthday celebration, this real-time effort captured current events through the lens of an OREO illustrating milestones, news, celebrations and pop-culture conversations for 100 straight days.
Proof that you most definitely can teach dogs new tricks: on live TV, rescue dogs Porter and Monty each drove a MINI down a racetrack and turned the corner to the delight of trainers who spent 8 weeks teaching the dogs to drive. And the best part … the world watched, the news spread and all of the dogs in the shelter were adopted.
Together with the University of Engineering and Technology, we created a truly unique billboard that actually transforms the air's humidity into potable drinking water every day – a welcome innovation for the people in this Peruvian desert who have limited access to pure water. In the end, this effort had enormous visibility, helping to drive a significant boost in applications for future engineers hoping to change the world.
To publicize the NZ TV debut of Sharknado, a movie about sharks falling from the sky after being caught up in a tornado, FCB Auckland did what any good Kiwi would do – they baited a giant fish-hook with a life-size cow to try to hook a few of those airborne sharks. Besides attracting huge amounts of attention from passing shoppers and motorists, they helped double Prime TV’s weekly movie slot audience.
This spot goes to the extreme to show that it's not the shaving instrument that matters, but rather the shaving gel that makes the difference.
People love color, but lack the confidence to choose the right one. “The Love Your Color” campaign removed the fear of choosing the wrong color by guaranteeing that if customers don’t love their color, the next one was on Valspar. The Guarantee was brought to life by Jon and Val, a chameleon couple that, by nature, lived fearlessly in color.
Toyota needed to create a campaign for the new Land Cruiser Prado, while also promoting their other three Land Cruiser vehicles: the FJ Cruiser, the 70 series and the LC200. This led us to the concept of a car chase through Africa. We felt that 4x4s racing in the bundu would perfectly dramatize the off-road capabilities of the Land Cruiser vehicles and land our new payoff line for the range, “At home in Africa.”
Every year devastating fires sweep through South Africa's densely populated shantytowns. This year we took Engen's educational paraffin-safety calendar one step further: with a quick shake, the calendar unfolds into a flame-retardant fire blanket 4 times the size, ready to suffocate a fire as it starts.
The "Dublin Twist," OREO's first campaign in Ireland, blanketed the Irish capital with iconic images of the cookie across more than 1,000 sites, encouraging Dubliners to get together and discover the less-well-known parts of their city.
Kmart invented layaway. We invented a new way to talk about it. Our latest campaign enlists the help of Satan, an instructional CD of a dance party and a woman swallowed by a bat.
ACCEM is one of the main NGOs in Spain that works with refugees and immigrants. For World Refugee Day, we created this campaign showing how one flag can actually contain many flags within it, symbolizing ACCEM's work to integrate refugees while still maintaining their individual identities.
We've all made up a lame excuse at one time or another for missing a day of work – especially when in a job we really don't like. This ad for ZonaJobs, the leading job-search site in Argentina, brings this behavior to life with great humor and insight ... Rest in peace, Grandma.
For three years running, the Peruvian Cancer Foundation failed to reach their donation goals. So this year, we looked for help in the least expected place: the Castro Castro maximum security prison. These hardened criminals opened their hearts and ignited the people on the streets of Peru to do the same.
Three days of cavorting, call girl-like behavior promoted the 5th season of Secret Diary of a Call Girl, as unwitting radio station DJs provided enthusiastic commentary and inadvertently created a free 72-hour radio ad generating thousands of tweets and Facebook posts.
This spot for Kmart promotes the retailer's offer to ship your merchandise for free from Kmart.com if you can't find it in-store. The spot grabbed over 29MM views and massive press coverage within just the first 4 days of being uploaded on YouTube.
NEW YORK CITY, Oct 02, 2013
After his first week on the job, Draftfcb EVP, Chief Marketing Officer for North America Chris Shumaker officially announced that his new business team is being fortified with the addition of Morgan Shorey as SVP, Strategic Business Development.Publicis USA, Merkley & Partners and Berlin Cameron are among the shops that have benefited from Shorey’s new business prowess during her 20-year career. She first met Shumaker at FCB in 2006 and later...
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FCB is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes individuals' full potential to ultimately benefit our employees, their families, our clients, vendors and shareholders.
We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by welcoming the contributions and experiences of a growing, dynamic and robust pool of talent to the company and our clients' businesses.
It is the policy of FCB to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability or any other basis prohibited by applicable federal, state or local law.
FCB is committed to providing partnership opportunities to small, disadvantaged, minority- and woman-owned businesses, and to engaging and building relationships with suppliers who provide a high quality of service, unique business perspectives and results. The pursuit to find diverse partners who share our same beliefs is an integral part of the business success of FCB, our clients and our shareholders.
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Last Update: April 14, 2014
This policy describes the privacy practices for our website. By visiting our website you agree to allow us to collect and use the information described below for the purposes and in the manner described below. We have the right to change this policy, and your continued use of the site will constitute consent to the change.
We do not collect personal or corporate e-mail addresses, or any personally identifiable information on visitors to our site, without your permission. We do not use our site for any commercial transactions. We may collect operational information, including through reliance on "cookies," such as the pages you access or visit, your IP address, your domain name, the last URL you visited before clicking to our site, and your browser and platform type (e.g., a Netscape browser on a Macintosh computer). This information may be used to measure usage, number of visits, average time spent on the site, pages viewed, etc., and to improve the content of our site. None of the foregoing would allow us or a third party to identify you or contact you. It is used for internal review only and not shared with other organizations for commercial purposes without first providing notification to you.
Our website uses links that allow visitors to contact us via e-mail for a variety of purposes. We cannot guarantee or warrant the security of any data you submit to us. Except for human resources information, we shall treat any data or information transmitted to us through this site as non-confidential and non-proprietary. We may elect to save such information, share it with third parties, or discard it entirely. However, we will use reasonable efforts to treat as confidential any e-mails, resumes, applications or inquiries sent to us for the purpose of inquiring into potential employment with us. Any e-mail, resume or submission you send to us will be used only for internal purposes. Please be aware that submission of your resume or application may not be considered, and we are under no obligation to respond to such solicitations. We are an equal opportunity employer.
We do not collect personally identifiable information from children under the age of 13. Guests who are 13 to 17 years of age should seek parental consent before providing any personally identifiable information on our site.
We recognize that the European Union and Switzerland have implemented “omnibus” data protection regimes established pursuant to the European Data Protection Directive (95/46/EC) and the Swiss Federal Act on Data Protection, respectively (collectively, “Data Protection Law”). Among other obligations, Data Protection Law generally requires “adequate protection” for the transfer of certain individually identifiable data about individuals in the Europe to FCB operations in the United States. FCB Worldwide, Inc.’s agencies of Area 23, Neon, Prohealth, FCB Health and FCB Garfinkel (collectively, “FCB Safe Harbor Agencies”) accordingly adhere to the requirements of the U.S.-EU and the U.S.–Swiss Safe Harbor Frameworks as set forth by the by the United States Department of Commerce (“Safe Harbor”) with respect to certain EU and Swiss Personal Data received in the United States about its client contacts (“European Client Contact Information”) and consultants and certain other thirds parties it has engaged (“European Consultant Information”) in the EU and Switzerland (collectively, “European Personal Information”) (such individuals, “European Data Subjects”) for the purposes described below.
FCB Safe Harbor Agencies may use European Client Contact Information for the following purposes: providing services for clients; marketing products and services to clients, fulfilling client requests, responding to client inquiries, tracking payment for advertising or marketing support services, creating materials for clients, managing client relationships, general communications, collecting payment for services, and compliance with company policies and applicable law. FCB Safe Harbor Agencies may use European Consultant Information for the following purposes: general communications; managing engagements and relationships, contracting, providing payment for services, and compliance with company policies and applicable law.
FCB Safe Harbor Agencies may disclose European Personal Information to its affiliates, subsidiaries, business partners, and service providers for the purposes listed above. In situations where FCB Safe Harbor Agencies disclose European Personal Information to any recipients acting as service providers or “agents” on behalf of FCB Safe Harbor Agencies, such recipients will be required to protect the disclosed European Personal Information in accordance with the relevant Safe Harbor Principles, or otherwise take steps to ensure that the European Personal Information is appropriately protected.
Data Security, Integrity and Access. FCB Safe Harbor Agencies take reasonable precautions to protect European Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction. FCB Safe Harbor Agencies make reasonable efforts to keep European Personal Information reliable for its intended use, accurate, complete, and current to the extent necessary for the purposes for which we use the European Personal Information. FCB Safe Harbor Agencies also provide European Data Subjects with a reasonable opportunity to review, correct or delete their own European Personal Information in accordance with Safe Harbor rules. European Data Subjects may contact the FCB Safe Harbor Privacy Contact identified below to review European Personal Information about them. FCB Safe Harbor Agencies reserve the right to take reasonable steps to authenticate the identity of any such individual seeking access to European Personal Information.
Other Disclosures. FCB Safe Harbor Agencies may disclose European Personal Information as necessary in connection with the sale or transfer of all or part of the business, where required or permitted by law, where the FCB Safe Harbor Agencies believe that such disclosures are appropriate in connection with a law enforcement request or otherwise permitted by Safe Harbor, or in order to investigate, prevent or take action regarding illegal activities or suspected fraud or enforce or apply FCB agreements.
SAFE HARBOR QUESTIONS
FCB Safe Harbor Privacy Contact:
Attention: Data Security Officer
100 West 33rd Street
New York, NY 10001-2900
DMA Safe Harbor Dispute Resolution Program Contact Information:
Safe Harbor Line
DMA Safe Harbor
Direct Marketing Association
Attn: Safe Harbor Program
1615 L St, NW Ste 1100
Washington, DC 20036-5624
This policy may be changed from time to time, consistent with the requirements of Safe Harbor. You can determine when this policy was last revised by referring to the “Last update” date at the bottom of this page. Unless otherwise required by law, any changes to this policy will become effective upon our posting of a revised policy on the Site.
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