What a scream! To help poor Linda Dotson Wooley, widow of famed actor/country singer Sheb Wooley, whose famous scream has been used in hundreds of movies, Spanish cable company Canal+ partnered with FCB Spain and FCB Los Angeles to create a “mockumentary” and “scream bank” to allow Linda to watch movies again. In the hilarious 2-minute film, it’s revealed that Linda is constantly caught off guard by the painful scream Sheb recorded in 1951 for the movie Distant Drums, which has been used in more than 200 movies to date, including the Star Wars saga. Lucas Sound engineer Ben Burtt gave the now-mythic scream a name: the Wilhelm Scream. Visitors to www.leavewilhelmalone.com are encouraged to donate their screams to the bank so Sheb’s won’t constantly be used, thereby ending Linda’s suffering.
#HowDoYouKFC is a social campaign – by the people, for the people. It’s an invitation for KFC fans and brand to engage with one another, all centered on the world’s best-tasting chicken. X Games Moto gold medalist Bryce Hudson, professional ski jumper Mike Glasder and others take the KFC Go Cup to a whole new level to show how they KFC.
The Johannesburg Zoo needed a social media solution that would keep zoo news and causes top-of-mind. So we created the World’s First Live-Tweeting Honey Badger to be their spokes-animal. By enabling an animal to tweet directly to the public, we solved the zoo’s communication challenge and completely innovated the way social media can be approached and used.
On the heels of the Jamaica Tourist Board’s new “Get All Right” campaign launch, we developed a never-been-done-before way to help bring the stress-free vibe of Jamaica to New York. And how did we do this? We created the world’s largest stress ball in the middle of the world’s most stressful place, Times Square. With live reggae musical performances, vacation giveaways and mini stress ball handouts, we helped New Yorkers “Get All Right,” even if for just a few moments.
As part of the 100th birthday celebration, this real-time effort captured current events through the lens of an OREO illustrating milestones, news, celebrations and pop-culture conversations for 100 straight days.
Proof that you most definitely can teach dogs new tricks: on live TV, rescue dogs Porter and Monty each drove a MINI down a racetrack and turned the corner to the delight of trainers who spent 8 weeks teaching the dogs to drive. And the best part … the world watched, the news spread and all of the dogs in the shelter were adopted.
Together with the University of Engineering and Technology, we created a truly unique billboard that actually transforms the air's humidity into potable drinking water every day – a welcome innovation for the people in this Peruvian desert who have limited access to pure water. In the end, this effort had enormous visibility, helping to drive a significant boost in applications for future engineers hoping to change the world.
Thanks to a solar panel as thin as paper, our unique print ad for NIVEA Sun allowed people to plug in and actually charge their cell phones while enjoying the sun with the protection of NIVEA Sun products.
Watching a couple of Jamaicans jettison down an icy track at 80 something mph is cool. Watching them jettison down that track with a customized, downloadable reggae soundtrack is even cooler. Or hotter. That’s why we created, “The Bobsled Song.” A catchy island groove that syncs perfectly with the twists and turns of Sochi’s track. And even though the team didn’t medal, they received gold when it came to support and positive vibes worldwide.
You can control many things in business, but plain old bad luck isn't one of them. This new spot for NZ Insurance tells an epic story of misfortune in the form of a simple, yet slightly demonic office chair that gets passed from business to business, causing absolute havoc.
To publicize the NZ TV debut of Sharknado, a movie about sharks falling from the sky after being caught up in a tornado, FCB Auckland did what any good Kiwi would do – they baited a giant fish-hook with a life-size cow to try to hook a few of those airborne sharks. Besides attracting huge amounts of attention from passing shoppers and motorists, they helped double Prime TV’s weekly movie slot audience.
This spot goes to the extreme to show that it's not the shaving instrument that matters, but rather the shaving gel that makes the difference.
People love color, but lack the confidence to choose the right one. “The Love Your Color” campaign removed the fear of choosing the wrong color by guaranteeing that if customers don’t love their color, the next one was on Valspar. The Guarantee was brought to life by Jon and Val, a chameleon couple that, by nature, lived fearlessly in color.
Toyota needed to create a campaign for the new Land Cruiser Prado, while also promoting their other three Land Cruiser vehicles: the FJ Cruiser, the 70 series and the LC200. This led us to the concept of a car chase through Africa. We felt that 4x4s racing in the bundu would perfectly dramatize the off-road capabilities of the Land Cruiser vehicles and land our new payoff line for the range, “At home in Africa.”
Every year devastating fires sweep through South Africa's densely populated shantytowns. This year we took Engen's educational paraffin-safety calendar one step further: with a quick shake, the calendar unfolds into a flame-retardant fire blanket 4 times the size, ready to suffocate a fire as it starts.
The "Dublin Twist," OREO's first campaign in Ireland, blanketed the Irish capital with iconic images of the cookie across more than 1,000 sites, encouraging Dubliners to get together and discover the less-well-known parts of their city.
Kmart invented layaway. We invented a new way to talk about it. Our latest campaign enlists the help of Satan, an instructional CD of a dance party and a woman swallowed by a bat.
ACCEM is one of the main NGOs in Spain that works with refugees and immigrants. For World Refugee Day, we created this campaign showing how one flag can actually contain many flags within it, symbolizing ACCEM's work to integrate refugees while still maintaining their individual identities.
We've all made up a lame excuse at one time or another for missing a day of work – especially when in a job we really don't like. This ad for ZonaJobs, the leading job-search site in Argentina, brings this behavior to life with great humor and insight ... Rest in peace, Grandma.
For three years running, the Peruvian Cancer Foundation failed to reach their donation goals. So this year, we looked for help in the least expected place: the Castro Castro maximum security prison. These hardened criminals opened their hearts and ignited the people on the streets of Peru to do the same.
Three days of cavorting, call girl-like behavior promoted the 5th season of Secret Diary of a Call Girl, as unwitting radio station DJs provided enthusiastic commentary and inadvertently created a free 72-hour radio ad generating thousands of tweets and Facebook posts.
This spot for Kmart promotes the retailer's offer to ship your merchandise for free from Kmart.com if you can't find it in-store. The spot grabbed over 29MM views and massive press coverage within just the first 4 days of being uploaded on YouTube.
NEW YORK CITY, Oct 02, 2013
After his first week on the job, Draftfcb EVP, Chief Marketing Officer for North America Chris Shumaker officially announced that his new business team is being fortified with the addition of Morgan Shorey as SVP, Strategic Business Development.Publicis USA, Merkley & Partners and Berlin Cameron are among the shops that have benefited from Shorey’s new business prowess during her 20-year career. She first met Shumaker at FCB in 2006 and later...
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